Cannes Contenders Showcase 2015: Week 6

Check out work from our offices in Brazil, South Africa, France, Puerto Rico and Canada below.

And, as always, remember to share your favorite pieces across social media with the hashtag #JWTCannes.

Coca-Cola, “Coke Thirst” – J. Walter Thompson Brazil

To celebrate the centennial anniversary of Coke’s Countour Bottle, Coca-Cola partnered with Dolby and J. Walter Thompson Brazil to create a truly sensory cinema experience for the iconic brand. Using the powerful Dolby Surround Sound system of theaters, the team delivered a cinematic trailer featuring the heightened sounds of a refreshing Coke — the sound of the bottle cap twisted off, the fizzing soda, and cracking ice.

View “Coke Thirst” here. Read more about the campaign on the blog.

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Orange Babies, “Borrowed Time” – Quirk

Orange Babies is a 16-year-old Dutch NGO organized around a single purpose: to transform the lives of women and children infected and affected by HIV/AIDS in Southern Africa. Tasked with increasing the NGO’s awareness, and raising support and funds for their work, Quirk zeroed in on one shocking and compelling stat: medical advancements, access to medication, education and support have helped improve the Pregnant Mother-To-Child Transmission (PMTCT) rate of HIV from over 90% to less than 1.7%. Inspired to communicate this urgent message, Quirk and Fresh Eye Films worked together to develop “Borrowed Time.” The powerful spot captures the bittersweet journey of an HIV-positive mother and her child as the new mom attempts to see and experience as much of the world as she can with her baby before it’s too late.

View “Borrowed Time” here. Read more about the campaign on the blog.

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Bayer France, “Knife” – J. Walter Thompson Paris

When Bayer Healthcare Consumer Care launched BepanthenCica, the first-ever anti-scar silicon gel to improve one’s scar appearance, this campaign by J. Walter Thompson Paris cleverly mimicked the ointment’s power on stubborn scars.

View “Knife” here.

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Puerto Rico Tourism Company, “#BostonBlizzardChallenge” – J. Walter Thompson Puerto Rico

In January of this year, a heavy snowstorm buried the city of Boston, Massachusetts under almost three feet of snow. Residents across the city, perhaps driven a bit mad by the overwhelming amount of snow, began leaping out of windows, roofs and porches into the snow, tagging the soon-to-be viral phenomenon under #BostonBlizzardChallenge across social media. J. Walter Thompson Puerto Rico and the Puerto Rico Tourism Company decided to give three brave #BostonBlizzardChallenge leapers the chance to jump into something much warmer: an all-expenses-paid trip to Puerto Rico. The three daredevils toured the island’s most beautiful beaches and waterfalls and jumped…this time into Puerto Rico’s warm waters. Each jump in Puerto Rico was filmed to replicate the Bostonians’ original #BostonBlizzardChallenge jump, and was shared on the winners’ personal social media accounts, as well as on Puerto Rico Tourism’s social channels. A fantastic example of real-time marketing done right.

View “#BostonBlizzardChallenge” here. Read more about the campaign on the blog.

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Canadian Film Fest, “Escape the Cliché: Cops/RomCom/SciFi USA/ Slasher” – J. Walter Thompson Canada

“In a world where every movie feels the same, comes another movie that feels the same.” So starts the spoof movie trailers in J. Walter Thompson Canada’s radio campaign to promote the 2015 Canadian Film Fest. In four spoofs that poke fun at movie clichés across several genres, including Horror, Romantic Comedy and SciFi, J. Walter Thompson Canada invited listeners to escape the cliché of predictable movies and attend the Canadian Film Fest for films that are entertaining and, most importantly, original.

View “Escape the Cliché” here.