VML

New York, United States

Contact Information

3 World Trade Center 175 Greenwich Street
New York NY 10007
United States
Phone: 212 210 7000
Email:

Naomi Troni

Naomi Troni

Global Chief Marketing & Growth Officer

Phone: 00(646) 522 9779


Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 2019

Holding: WPP (London, United Kingdom)

Awards: 122

Creative Work: 152

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 2019

Holding: WPP (London, United Kingdom)

Awards: 122

Creative Work: 152

VML

3 World Trade Center 175 Greenwich Street
New York NY 10007
United States
Phone: 212 210 7000
Email:
Naomi Troni

Naomi Troni

Global Chief Marketing & Growth Officer

Phone: 00(646) 522 9779

Lens on Creativity: Question Bridge, Black Males

Spotlight: Question Bridge: Black Males (New Media Award 2015)

What is the power of a question? How could a question change the world? Who are you? What is your purpose in life? What does it mean to you to be a black man? These are only some of the many questions posed by the innovative transmedia art project Question Bridge: Black Males, a project pioneered by Chris Johnson, Hank Willis Thomas, Bayeté Ross Smith, Kamal Sinclair and Jesse Williams.

The team of artists traveled around the country for four years filming black men as they posed questions to other black men and responded to questions themselves. Over 1,500 question and answer exchanges from over 160 men were collected. “We wanted to provide an opportunity for black males to define themselves in their own words, through their own perspective and kind of acknowledge their speaking of their truth,” said Smith.

The team shared the video-mediated question and answer exchange online and the artists also engineered a mobile app, video installation, dozens of community engagement events, and an innovative curriculum. “Our hope is to really move the needle on the implicit bias that people have towards African-American men,” said Thomas.

Although the project is tailored towards the male African-American community, it was also designed with another goal in mind: spreading awareness amongst other racial communities and allowing people to become, in the words of Chris Johnson, privileged witnesses to an inner conversation happening amongst men being men.”

— The Lens on Creativity series features this year’s ICP award winners, sharing their creative inspiration, vision and groundbreaking work.