Hirschen Group GmbH Hamburg, Germany Advertising / Full Service / Integrated


Hirschen Group GmbH Creative Work

Title "Curiosity Test"
Agency Hirschen Group GmbH
Campaign Curiosity Test
Advertiser Ferrero
Brand kinder surprise
Date of First Broadcast/Publication 10/2012
Business Sector Chocolate, Bars, Candies, Chewing-Gum

The Curiosity Test You see children sitting at a table. They are each given one kinder suprise egg and they are told that they can have another one, once the test assistant is back. Once the assistant is gone, you see the kids struggle with their own curiosity. Will they be able to wait or do they have to give in and eat/open the egg? The films were done within an authentic test situation - the children weren't aware of the cameras. The result shows the real emotions and curiosity of the kids.

Tagline Curious?
Media Type Television & Cinema
Length30 seconds
Soundtrack Music by Kay Nickold

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