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kinder surprise - "Curiosity Test" - Hirschen Group GmbH

  • Curiosity Test
  • kinder surprise
  • Ferrero
  • Hirschen Group GmbH
  • Germany
  • Curiosity Test
Product CategoryChocolate, Bars, Candies, Chewing-Gum
Date of First Broadcast/PublicationOctober 2012
Media TypeTelevision & Cinema
Length30 Seconds


The Curiosity Test You see children sitting at a table. They are each given one kinder suprise egg and they are told that they can have another one, once the test assistant is back. Once the assistant is gone, you see the kids struggle with their own curiosity. Will they be able to wait or do they have to give in and eat/open the egg? The films were done within an authentic test situation - the children weren't aware of the cameras. The result shows the real emotions and curiosity of the kids.