|Title||"With Heart and Dedication"|
|Agency||Hirschen Group GmbH|
|Campaign||Heart & Dedication|
|Brand||Alfa Romeo Germany|
|Date of First Broadcast/Publication||2/2014|
The ad combines two stories: the Giulietta which is powerfully cruising through the city at nighttime, and football players from Eintracht Frankfurt focussed on their game. It is all about power and concentration and the will to win. The moves of the players and the Giulietta complement eachother. The speed and sovereignty underlines their actions: with heart and dedication.
|Tagline||With heart and dedication|