Silver + Partners, New York
- 145 West 30th Street 7th Floor
- New York, New York 10001
- United States
- Phone: 646 878-1700
- Fax: 646 878-1787
- Country Phone Code: 1
- Website: silverpartners.com
- Email: info@silverpartners.com
Ben & Jerry's Homemade - “Fair Tweets”
Unilever| Title | Fair Tweets |
| Agency | Silver + Partners |
| Advertiser | Unilever |
| Brand | Ben & Jerry's Homemade |
| Product Category | Ice Cream |
| Campaign Name | Fair Tweets |
| Country of Production | United States |
| Media Type | Interactive |
| Awards | The Webby Awards, 2012 (People's Voice Winner) for Corporate Social Responsibility The One Show, 2012 (Merit Award) for Website/Microsite, Cause Marketing Cannes Lions International Festival of Creativity, 2012 () for Media Lion - Best Use of Social Media Marketing Cannes Lions International Festival of Creativity, 2012 (Shortlist) for Cyber Lion - Viral Marketing Cannes Lions International Festival of Creativity, 2012 (Shortlist) for Cyber Lion - Community Application The One Show, 2011 (The One Show Quarterly Finalist) for Digital/Interactive Cannes Lions International Festival of Creativity, 2012 (Bronze Lion) for Best Use Of Social Media ACT Responsible / ACT Dove, 2011 () for |
Story
Ben & Jerry's is an American cultural icon and the cultural leader of the ice cream category. Our work for Ben & Jerry's advances its eco-agrarian food ideology in a fun, friendly way. It seeks out a balance between their distinctive, chunk-filled super-premium ice cream and the progressive values that lead the company's business decisions.
Fair Tweets allows users to commit their unused Twitter characters to promote World Fair Trade Day. Participants simply tweet through the dedicated site or a browser plug-in, and Fair Tweets automatically adds a message about Fair Trade in the "leftover" space .