DIGITAL BUZZ BLOG: BEN & JERRY’S FAIR TWEETS

Love this. Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets!
A very clever campaign for a great cause. (thanks Nic!)

- Digital Buzz Blog, May 5, 2011