Silver + Partners, New York
- 145 West 30th Street 7th Floor
- New York, New York 10001
- United States
- Phone: 646 878-1700
- Fax: 646 878-1787
- Country Phone Code: 1
- Website: silverpartners.com
- Email: [email protected]
MASHABLE: BEN & JERRY’S DONATES YOUR SPARE TWITTER CHARACTERS TO A GOOD CAUSE
May 6, 2011
Ice cream manufacturer Ben & Jerry’s is asking users to donate their spare Twitter characters in honor of World Fair Trade Day on May 14.
Earlier this week, Ben & Jerry’s launched a Twitter application that squeezes a message and link about World Fair Trade Day in the leftover characters of one’s tweets — i.e., if your tweet is 30 characters, the remaining 110 will contain a message about World Fair Trade Day and a link to more information, like so:
For users, it’s a simple way to spread awareness about a worthy cause, and a clever marketing tactic on Ben & Jerry’s end.
-Mashable, May 6, 2011
