AD AGE: DIRECTV MARKETER HEADS TO AMALGAMATED
May 11, 2012
Amalgamated, New York, has hired Michael Stefanski, most recently VP-advertising at DirecTV, as managing director and the shop’s fourth management partner.
Mr. Stefanski has about 15 years of experience on both the agency and client side. Before DirecTV, he served as assistant VP-global brand and marketing at insurer MetLife, and had spent time at big New York shops, including BBDO and JWT.
“When I left the agency world I always had a feeling I’d be back someday, and maybe didn’t expect it to be quite so soon,” Mr. Stefanski told Ad Age. “But I’d been talking with [CEO Brian Martin] and [Chief Creative Officer] Eric Silver over the last few months and the more we talked, the opportunity to be part of Amalgamated at this time in its history was just too exciting to pass up.
“Having been on the client side will help give me good perspective on how to build our clients’ business, and I really look forward to rolling up my sleeves and getting in there,” he added.
Amalgamated’s roster includes Ben & Jerry’s, Coca Cola’s Honest Tea and CarMax. Mr. Stefanski’s connection to the shop is Mr. Martin, who joined last summer as CEO. The two met a decade ago while working at JWT, New York.
“I’ve had the pleasure of working with Michael on both sides of the table,” Mr. Martin said in a statement. “At JWT, he was one of the emerging stars within the agency, and, several years later at MetLife, he was a smart and effective brand leader within a large corporate culture. He’s a strong leader, an intelligent brand thinker, and a creative sparkplug. He will fit right in here.”
Separately, the shop’s former president and management partner, Fiona McBride, has departed to go work at Womenkind.
-Advertising Age, May 11, 2012