Karmarama, London Follow Update

  • Farringdon Place, 20 Farringdon Road
  • London EC1M 3HE
  • United Kingdom
  • Phone: (+44) 020 3301 2000

Jus-Rol Pastry - "Just How I Rol" - Karmarama

  • Just How I Rol
  • Jus-Rol Pastry
  • Jus-Rol Pastry
  • Karmarama
  • United Kingdom
  • Jus How I Rol
Product CategoryBaking Powders, Flour
MarketUnited Kingdom
Date of First Broadcast/PublicationMarch 4, 2004
Media TypeTelevision
Length30 Seconds
Media Um
Production Company Partizan London
Editing Company Work Editorial
Post Production MPC LDN
Typographer Karmarama Studio
Sound Design Company Grand Central Sound Studios
Executive Creative Director Caitlin Ryan
Creative Director Sam Cartmell
Associate Creative Director Carl Storey
Director Toby MacDonald
Director of Photography Martin Hill
Producer Mary Francis
Agency Producer Jennifer Kennedy
Business Director Sarah Hollowood
Post Production TK James Tillet
Post Production Flame Fraser Cleland
Editor Anne Perri
Sound Designer Steve Lane
Advertising Manager Paul White
Advertising Manager Kathy Jones
That’s Jus How I Rol


A new 30-second TV ad shows a working mum whipping up a chicken and pesto pastry tart for her children in a matter of moments, while dancing to 80s rock anthem ‘Breaking The Law’ by Judas Priest. The campaign, which is centred round the tagline ‘That’s Jus How I Rol’, is created by Karmarama and is the agency’s first campaign for the brand the since winning the business earlier this year. It aims to encourage parents to try easy-to-follow recipes in the kitchen and create quick, tasty dishes for their families with the help of Jus-Rol.