Karmarama London, United Kingdom Full Service

Karmarama Creative Work

Title "Jus-Rol 2"
Agency Karmarama
Production Company Partizan London
Post Production MPC LDN
Campaign Jus How I Rol
Advertiser Jus-Rol Pastry
Brand Jus-Rol Pastry
Date of First Broadcast/Publication 3/2004
Business Sector Baking Powders, Flour
LanguageEnglish
Story

A new 30-second TV ad shows a working mum whipping up a chicken and pesto pastry tart for her children in a matter of moments, while dancing to 80s rock anthem ‘Breaking The Law’ by Judas Priest. The campaign, which is centred round the tagline ‘That’s Jus How I Rol’, is created by Karmarama and is the agency’s first campaign for the brand the since winning the business earlier this year. It aims to encourage parents to try easy-to-follow recipes in the kitchen and create quick, tasty dishes for their families with the help of Jus-Rol.

Tagline That’s Jus How I Rol
Media Type Print
Length30 seconds
Market United Kingdom
Media Um
Editing Company Work Editorial
Typographer Karmarama Studio
Sound Design Company Grand Central Sound Studios
Executive Creative Director Caitlin Ryan
Creative Director Mr. Sam Cartmell
Associate Creative Director Carl Storey
Director Toby MacDonald
Director of Photography Mr. Martin Hill
Producer Mrs. Mary Francis
Agency Producer Jennifer Kennedy
Business Director Ms. Sarah Hollowood
Post Production TK James Tillet
Post Production Flame Fraser Cleland
Editor Anne Perri
Sound Designer Mr. Steve Lane
Advertising Manager Mr. Paul White
Advertising Manager Ms. Kathy Jones

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