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Athena Happy - "Making of" - HAVAS 360

  • Making of
  • Athena Happy
  • Eminence
  • HAVAS 360
  • France
  • Naked Athletes
Date of First Broadcast/PublicationSeptember 20, 2011
Media TypeWeb Film / Viral
Length145 Seconds
Production Company Marcassin
Executive Creative Director Hugues Pinguet
Art Director Thomas Derouault
Copywriter Dimitri Hekimian
Director Agathe Riedinger
Head of Production Christophe Demeure
Head of Production Isabelle Baud
Account Director Anne-Flore Seringe
Account Director Vanessa Bernard-Granger
Photographer Jean-Yves Lemoigne
Décontracté du boxer


The underwear brand Athena wanted to push its new campaign further on the internet. The
agency suggested to shoot a making of that would reveal the naked truth about the campaign.
The results went way further than we expected. Indeed, to make athletes more comfortable,
the entire crew and agency staff were compelled to join in...