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HAVAS 360 Creative Work

TitleMaking of
Agency
Campaign Naked Athletes
Advertiser Eminence
Brand Athena Happy
Date of First Broadcast/Publication
Tagline Décontracté du boxer
Story

The underwear brand Athena wanted to push its new campaign further on the internet. The
agency suggested to shoot a making of that would reveal the naked truth about the campaign.
The results went way further than we expected. Indeed, to make athletes more comfortable,
the entire crew and agency staff were compelled to join in... 

Media Type Web Film
Length
Production Company Marcassin
Executive Creative Director
Art Director
Copywriter
Director
Head of Production
Head of Production
Account Director
Account Director
Photographer

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