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HAVAS 360 Creative Work

Title "Making of"
Agency HAVAS 360
Campaign Naked Athletes
Advertiser Eminence
Brand Athena Happy
Date of First Broadcast/Publication 9/2011

The underwear brand Athena wanted to push its new campaign further on the internet. The
agency suggested to shoot a making of that would reveal the naked truth about the campaign.
The results went way further than we expected. Indeed, to make athletes more comfortable,
the entire crew and agency staff were compelled to join in... 

Tagline Décontracté du boxer
Media Type Web Film
Length145 seconds
Production Company Marcassin
Executive Creative Director Mr. Hugues Pinguet
Art Director Mr. Thomas Derouault
Copywriter Mr. Dimitri Hekimian
Director Ms. Agathe Riedinger
Head of Production Mr. Christophe Demeure
Head of Production Ms. Isabelle Baud
Account Director Ms. Anne-Flore Seringe
Account Director Ms. Vanessa Bernard-Granger
Photographer Mr. Jean-Yves Lemoigne

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