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TitleGenuine Parts - Fear
Campaign Genuine Parts
Advertiser Daimler AG
Brand Mercedes-Benz
Date of First Broadcast/Publication
Business Sector Automotive Accessories & Services
Tagline A small detail can change the game. Use original parts.

This campaigns aims to show how a little detail can change the way a car works, by the use of transformed spare parts names. 

Media Type Print
3d Artist Living Room
Executive Creative Director
Creative Director
Art Director

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