HAVAS 360 Puteaux, France Advertising / Full Service / Integrated

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HAVAS 360 Creative Work

Title "Genuine Parts - Fear"
Agency HAVAS 360
Campaign Genuine Parts
Advertiser Daimler AG
Brand Mercedes-Benz
Date of First Broadcast/Publication 4/2014
Business Sector Automotive Accessories & Services
Story

This campaigns aims to show how a little detail can change the way a car works, by the use of transformed spare parts names. 

Tagline A small detail can change the game. Use original parts.
Media Type Print
3D Living Room
Executive Creative Director Mr. Thomas Derouault
Creative Director Mr. Alban Pénicaut
Art Director Benoît Pinon
Copywriter Constantin de La Borde
Production Cécile Ousset

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