HAVAS 360, Puteaux Follow Update

  • 29-30 quai de Dion Bouton
  • Puteaux 92800
  • France
  • Phone: (+33) 1 58 47 80 00
  • Fax: (+33) 1 58 47 86 00

Mercedes-Benz - "Genuine Parts - Fear" - HAVAS 360

  • Genuine Parts - Fear
  • Mercedes-Benz
  • Daimler AG
  • HAVAS 360
  • France
  • Genuine Parts
Product CategoryAutomotive Accessories & Services
Date of First Broadcast/PublicationApril 11, 2014
Media TypePrint
3D Living Room
Executive Creative Director Thomas Derouault
Creative Director Alban Pénicaut
Art Director Benoît Pinon
Copywriter Constantin de La Borde
Production Cécile Ousset
A small detail can change the game. Use original parts.

Story

This campaigns aims to show how a little detail can change the way a car works, by the use of transformed spare parts names.