HAVAS 360, Puteaux Follow Update

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  • Puteaux 92800
  • France
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Mercedes-Benz - "Genuine Parts - Fear" - HAVAS 360

  • Genuine Parts - Fear
  • Mercedes-Benz
  • Daimler AG
  • HAVAS 360
  • France
  • Genuine Parts
Product CategoryAutomotive Accessories & Services
Date of First Broadcast/PublicationApril 11, 2014
Media TypePrint
3D Living Room
Executive Creative Director Thomas Derouault
Creative Director Alban Pénicaut
Art Director Benoît Pinon
Copywriter Constantin de La Borde
Production Cécile Ousset

Story

This campaigns aims to show how a little detail can change the way a car works, by the use of transformed spare parts names.