HAVAS 360 Puteaux, France Full Service

HAVAS 360 Creative Work

Title "Freeway"
Agency HAVAS 360
Campaign Road Maps
Advertiser Michelin
Brand Michelin
Date of First Broadcast/Publication 4/2014
Business Sector Transport, Travel and Tourism
Story

Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. 

Philosophy

We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere. 

Media Type Print
More Information http://www.havas360.com/fr/
Executive Creative Director Thomas derouault
Creative Director Alban Penicaut
Art Director Marielle Postec
Copywriter Florent Roux
Agency Producer Anne Mascorda
Agency Producer Cécile Ousset
Managing Director Mr. Matthieu Habra
Illustrator Matthew Cusick
Directrice commerciale Ophélie Dumay

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