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Puteaux, France
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HAVAS 360 Creative Work

TitleThe Wave
Campaign Road Maps
Advertiser Michelin
Brand Michelin
Date of First Broadcast/Publication
Business Sector Transport, Travel and Tourism

Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. 


We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere 

Media Type Print
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