HAVAS 360, Puteaux Follow Update

  • 29-30 quai de Dion Bouton
  • Puteaux 92800
  • France
  • Phone: (+33) 01 58 47 80 00
  • Fax: (+33) 01 58 47 86 00

Michelin - "The Wave" - HAVAS 360

  • The Wave
  • Michelin
  • Michelin
  • HAVAS 360
  • France
  • Road Maps
Product CategoryTransport, Travel and Tourism
More Informationhttp://www.havas360.com/fr/
Date of First Broadcast/PublicationApril 29, 2014
Media TypePrint
Executive Creative Director Thomas Derouault
Creative Director Alban Penicaut
Art Director Marielle Postec
Copywriter Florent Roux
Agency Producer Anne Mascorda
Agency Producer Cécile Ousset
Managing Director Matthieu Habra
Illustrator Matthew Cusick
Directrice commerciale Ophélie Dumay

Story

Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. 

Concept

We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere