Contact Information

Greencoat House 15 Francis Street
London SW1P 1DH
United Kingdom
Phone: (0) 20 7592 9331
Email:
Website:

Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

Phone: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Phone: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Phone: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Phone: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

Phone: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Phone: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Phone: 212 886 4100


Basic Info

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Technology

Founded in: 2002

Employees: 1239

Awards: 72

Creative Work: 509

Clients: 20

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Technology

Founded in: 2002

Employees: 1239

Awards: 72

Creative Work: 509

Clients: 20

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
United Kingdom
Phone: (0) 20 7592 9331
Email:
Website:
Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

Phone: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Phone: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Phone: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Phone: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

Phone: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Phone: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Phone: 212 886 4100

The Podcast: Traditional or Innovative Media

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Podcasts are nothing new. They have been around for a while now and have always been seen as Radio’s attempt at dipping it’s toe into the water of the digital age. Only recently, with the global uptake of WBEZ Chicago’s podcast, Serial, have we seen podcasts offer widespread popularity. Serial is presented, as you might expect, in episodes similar to Charles Dickens’ serial publishing model; whereby one story unfolds in weekly instalments. In an age of binge TV viewing (We’ve all done a 24 marathon at some point in our lives) is Serial a throwback to times gone by? Conversely, is Serial a modern phenomenon, where people can listen to immersive content on the go, in their own time and all for free?

A question that comes out of the above considerations: is why has Serial, in particular, seen such widespread uptake? The answer to this helps one deduce whether the Podcast is ultra-traditional or a modern media phenomenon. The brilliance of Serial is the fact that it is a true crime story that seems to be unfolding in real time. The story centres around a classic whodunit, where a jilted lover is accused of murdering his girlfriend. Each episode deals with a different side of the case. The narrator, Sarah, doesn’t take a partisan view of proceedings. She presents a balanced case for both sides with some really considered insight. The beauty of a podcast (when done well) is that you can be travelling, making breakfast or doing any other mindless activities whilst be fully engaged in an unfolding drama. In an age where convenience and portability is king, a podcast offers you ultimate flexibility. The podcast is neither traditional nor modern; it is the best of both worlds.

You can listen to the first episode here

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