Contact Information

Greencoat House 15 Francis Street
London SW1P 1DH
United Kingdom
Phone: (0) 20 7592 9331
Email:
Website:

Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

Phone: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Phone: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Phone: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Phone: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

Phone: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Phone: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Phone: 212 886 4100


Basic Info

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Technology

Founded in: 2002

Employees: 1239

Awards: 72

Creative Work: 509

Clients: 20

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Technology

Founded in: 2002

Employees: 1239

Awards: 72

Creative Work: 509

Clients: 20

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
United Kingdom
Phone: (0) 20 7592 9331
Email:
Website:
Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

Phone: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Phone: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Phone: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Phone: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

Phone: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Phone: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Phone: 212 886 4100

Pampers Pooface

Pooface 2

The toilet, the loo, the bog. It really isn’t the most palatable of human activities to think about, talk about, let alone advertise. In the history of lavatory related advertising there has been mixed success. The Andrex puppy is the most notable and successful campaign in the WC area. Quite simply they maintained the association between the softness of their paper and the undeniable softness of a puppy. What followed the Andrex puppy was largely a botch job, Andrex decided to start a “social” campaign, namely do you scrunch or fold your loo paper? Where before we were asked in envisage the softness of the product, we are now asked to imagine the rather graphic act of people using the product. I, for one, do not care whether you “scrunch” or “fold” – I believe my sentiments were largely shared with the usually understated Vice stating this was “the worst advertising campaign ever

So why am I going over the history of toilet communications? Well recently Pampers hit on a winner. What is as cute as a puppy (if not cuter)? Yep, a baby. Pampers have filmed the little one’s facial expressions the moment they, you know, realise their nappy needs to be changed. It is on one level hilarious, but on another plane it adds a degree of levity to the grim task of changing a nappy. The art direction is tied together with a battle cry for parents everywhere “Don’t fear the mess”. Have a watch and tell me it isn’t just a little brilliant.

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