BEING, Boulogne Billancourt 
- 50/54, rue de Silly
- Boulogne Billancourt, France 92100
- France
- Phone: 1 49 09 75 05
- Fax: 1 49 09 26 39
- Country Phone Code: 33
- Website: www.being.fr
Paprec - “Best wishes 2011”
Paprec Recyclage
| Title | Best wishes 2011 |
| Tagline | Best wishes 2011. In 2011, this packaging will have a second life. |
| Agency | BEING |
| Advertiser | Paprec Recyclage |
| Brand | Paprec |
| Product Category | Waste Management |
| Campaign Name | Best wishes 2011 |
| Country of Production | France |
| Date of First Broadcast/Publication | January 1, 2011 |
| Media Type | Direct Marketing print |
Story
PAPREC is a major player in the recycling industry in France. It promotes recycling to individuals and companies. To make sure everyone starts the New Year in the right mindset, PAPREC sent a very special Christmas card to the Top 100 products companies based in France. These companies received their own packaging, elegantly stamped with the best wishes for the New Year. In the letter that accompanied it, the president of PAPREC explained his ambition to turn garbage into tomorrow's raw production materials, and turn what was seen as dirty into something more 'noble' with an important added value.
Concept
PAPREC is a major player in the recycling industry in France. It promotes recycling to individuals and companies. To make sure everyone starts the New Year in the right mindset, PAPREC sent a very special Christmas card to the Top 100 products companies based in France. These companies received their own packaging, elegantly stamped with the best wishes for the New Year. In the letter that accompanied it, the president of PAPREC explained his ambition to turn garbage into tomorrow’s raw production materials, and turn what was seen as dirty into something more ‘noble’ with an important added value.