iCrossing, New York Follow Update

  • 300 W. 57th Street
  • New York, New York 10019
  • United States
  • Toll-Free Number: 866-620-3780
  • Phone: (+1) 212-649-3900
  • Fax: (+1) 646-280-1091

Toyota GB - "Driving Social Success" - iCrossing

  • Driving Social Success
  • Toyota GB
  • Toyota Motor Corporation
  • iCrossing
  • United Kingdom
  • Case Study
Product CategoryAutomotive
More Informationhttp://www.icrossing.com/toyotaiq-marketing-ca..
Media TypeCase Study

Story

Connectedness at Work. Car-loving, tech-obsessed, eco-friendly folks trust word-of-mouth over advertising, prefer blogs to traditional media and are extremely skeptical of product-led campaigns. This is how we helped Toyota iQ connect with this hard-to reach audience through a smart social campaign targeting automotive, technology and environmental bloggers.