Toyota GB - “Driving Social Success”
Toyota Motor Corporation
|Title||Driving Social Success|
|Advertiser||Toyota Motor Corporation|
|Campaign Name||Case Study|
|Country of Production||United Kingdom|
|Media Type||Case Study|
Connectedness at Work. Car-loving, tech-obsessed, eco-friendly folks trust word-of-mouth over advertising, prefer blogs to traditional media and are extremely skeptical of product-led campaigns. This is how we helped Toyota iQ connect with this hard-to reach audience through a smart social campaign targeting automotive, technology and environmental bloggers.