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iCrossing Case Studies

TitleBuilding Global Search Success
Campaign Case Study
Advertiser Lego
Brand The LEGO Group
Business Sector Retail, Distribution & Restaurants

Connectedness at Work. To reach a worldwide audience of aspiring architects, would-be builders and all-around dreamers, you have to speak their language. This is how we used linguistic profiling and a smart global search strategy to help LEGO connect with customers in the U.S., Canada, Germany, France, Italy, Spain, Portugal, Netherlands and the U.K. 

Media Type Case Study
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