The LEGO Group - “Building Global Search Success”
|Title||Building Global Search Success|
|Brand||The LEGO Group|
|Product Category||Retail, Distribution & Restaurants|
|Campaign Name||Case Study|
|Country of Production||United States|
|Media Type||Case Study|
Connectedness at Work. To reach a worldwide audience of aspiring architects, would-be builders and all-around dreamers, you have to speak their language. This is how we used linguistic profiling and a smart global search strategy to help LEGO connect with customers in the U.S., Canada, Germany, France, Italy, Spain, Portugal, Netherlands and the U.K.