iCrossing, New York

  • 300 W. 57th Street
  • New York, New York 10019
  • United States
  • Phone: 866-620-3780
  • Country Phone Code: 1

Slacker Radio - “Slacker Finds its Audience with Mobile”

Slacker, Inc.


TitleSlacker Finds its Audience with Mobile
AgencyiCrossing
AdvertiserSlacker, Inc.
BrandSlacker Radio
Product CategoryMedia, Publishing & Production
Campaign NameCase Study
More Informationhttp://www.icrossing.com/slacker-marketing-cas..
Country of ProductionUnited States
Media TypeCase Study

Story

Connectedness at work. We know that mobile is much more than a device. It's a way of building connected brands. By optimizing Slacker Personal Radio's music content for mobile via Google Adwords, Google and iCrossing helped Slacker acquire new customers with dramatic results, like improving Slacker's cost per acquisition by 70%.