Slacker Radio - “Slacker Finds its Audience with Mobile”
|Title||Slacker Finds its Audience with Mobile|
|Product Category||Media, Publishing & Production|
|Campaign Name||Case Study|
|Country of Production||United States|
|Media Type||Case Study|
Connectedness at work. We know that mobile is much more than a device. It's a way of building connected brands. By optimizing Slacker Personal Radio's music content for mobile via Google Adwords, Google and iCrossing helped Slacker acquire new customers with dramatic results, like improving Slacker's cost per acquisition by 70%.