Philosophy & Competitive Advantages
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iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media and information companies.
iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media.
Trade OrganizationsAmerican Marketing Association
Direct Marketing Association (DMA)
Internet Advertising Bureau (IAB)
Mobile Marketing Association (MMA)
Word of Mouth Marketing Assocation (WOMMA)
Search Engine Marketing Professional Organization (SEMPO) (SEMPO)