Charles Schwab Taps iCrossing For Digital Marketing Business
January 22, 2014
Agency to support Schwab's "Own Your Tomorrow" vision across all digital channels
iCrossing, a global digital marketing agency, today announced it has been tapped by Charles Schwab, a leading investment services firm, to increase the company’s visibility and acquisition goals across the digital landscape.
Following a competitive pitch, iCrossing is supporting Schwab on digital strategy to extend its recently launched “Own Your Tomorrow” initiative and lead paid search (SEM) efforts across a number of lines of its business. The agency is tasked with helping Schwab better understand its audiences, and how these consumers want to engage with the brand across digital spaces.
“iCrossing impressed us with their extensive expertise across the digital landscape,” said Julian Aldridge, VP, Brand Evangelism and Activation at Charles Schwab. “They were the clear choice to lead our digital marketing efforts in these areas, as we work to bring the promise of ‘Own Your Tomorrow’ to life.”
In addition, iCrossing is helping Schwab unify its audience metrics across the organization to increase the relevance and effectives of its marketing messages. Work on the account, which is being led out of iCrossing’s San Francisco office, has already begun.
“Charles Schwab is a leader in their industry and we are thrilled to help propel the brand’s vision through innovative digital marketing,” said Brian Powley, global president of iCrossing. “We look forward to combining our expertise in content, social media, search and strategy to help Schwab build closer relationships with its consumers.”
Recently, iCrossing was named a “Leader” by Gartner, Inc. in its “Magic Quadrant for Global Digital Marketing Agencies” report, which evaluated 17 digital agencies across 15 criteria including innovation, marketing strategy and customer experience.
iCrossing, recently named a “Leader” in Gartner’s Magic Quadrant for global digital marketing agencies builds connected brands for some of the world’s most recognized companies including Beam Inc., The Coca-Cola Company and LG Electronics. The agency combines its expertise in media, creative and analytics to create moments that build close relationships with brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. For more information, visit www.icrossing.com or its social spaces.