MillerVolpe, Inc., Doylestown

  • 420 Farm Lane
  • Doylestown, Pennsylvania 18901
  • United States
  • Phone: 215 348 5330
  • Fax: 215 525 0201
  • Country Phone Code: 1

Sabert Cartering Ware - “Bowls of Shrimp”

Sabert


TitleBowls of Shrimp
TaglineMakes food look great.
AgencyMillerVolpe, Inc.
AdvertiserSabert
BrandSabert Cartering Ware
Product CategoryHousehold Products & Maintenance
Campaign NameBowls od Shrimp
MarketUnited States
Country of ProductionUnited States
LanguageEnglish
Date of First Broadcast/PublicationNovember 15, 2011
Media TypeMagazine
Executive Creative Director Geordie Miller
Art Director Lisa Volpe
Associate Art Director Steve Kuznicke
Photographer Harold Ross

Story

In this ad we had to show the beauty of food presentation... without shooting food. In this way, we were able to focus on the product being featuring in the ad. That is, the stylish, reusable or disposable plastic bowls designed and manufactured by our client, Sabert.

Concept

Using plasctic foodservice products to look like the food that is served in them.

Problem

How do we make plastic bowls look appetizing without putting food in them.

Result

By aligning the bowls in a way that they made the shape of a shrimp, we were able to establish great stopping power for the ad, then fulfill the objective of the ad, which was to create awareness and preference for the stylish plastic foodware, available only from Sabert.