In this ad we had to show the beauty of food presentation... without shooting food. In this way, we were able to focus on the product being featuring in the ad. That is, the stylish, reusable or disposable plastic bowls designed and manufactured by our client, Sabert.
Using plasctic foodservice products to look like the food that is served in them.
How do we make plastic bowls look appetizing without putting food in them.
By aligning the bowls in a way that they made the shape of a shrimp, we were able to establish great stopping power for the ad, then fulfill the objective of the ad, which was to create awareness and preference for the stylish plastic foodware, available only from Sabert.