Philosophy & Competitive Advantages
There’s famous. And then there’s effective. In advertising, there are typically two kinds of agencies—one that creates “famous” work, and the other that focuses on driving results. The artists and the accountants. But what if there was a third kind of agency? An agency that’s spent the last 93 years doing both? At Grey, we believe in making our clients remarkable and rich. This is the single thing that differentiates us from all other agencies. Though our methods of achieving fame and fortune have been refined over the years since our founding as we continue to blaze a trail in the field of strategic marketing, ensuring that our network continues to lead in this area, our results have remained remarkably consistent. We are proud to call 1/5 of the Fortune 500 our clients as well as over 1/4 of the Fortune 100; and even more proud that our client relationships are eight times longer than the industry average. In a world where fame offers a shot at fifteen minutes but often flames out in twelve, we believe in creating effective, iconic ideas that sustain the long burn.