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M&CSAATCHI.GAD, Paris

  • 32 rue Notre-Dame des Victoires
  • Paris 75002
  • France
  • Phone: (+33) 01 55 80 10 00
  • Fax: (+33) 01 55 80 10 10

Philosophy & Competitive Advantages

Une devise : BRUTAL SIMPLICITY OF THOUGHT

Un business-model unique : LE VILLAGE

Un savoir-faire : ACCOMPAGNER LES PLANS DE TRANSFORMATION DES MARQUES

Interview de Gilles Masson

 

Network Description

The world's first independent network.

Contacts

New Business

Gilles Masson
President Founder
Phone: (+33) 0155801006
gillesm@mcsgad.com
Antoine Barthuel
Creative Director Founder
Phone: (+33) 0155801006
antoineb@mcsgad.com
Daniel Fohr
Creative Director Founder
Phone: (+33) 0155801006
danielf@mcsgad.com
Jean Luc Roux
Vice President
Phone: (+33) 0155801004
jlr@mcsgad.com
Thomas Cleret
Strategy & Development Director
Phone: (+33) 01 55 80 10 32
thomas@mcsgad.com
Nathalie Varagnat
M&CSAATCHI Little Stories President
Phone: (+33) 01 77 75 77 05
nathalie.varagnat@mcslittlestories.com
Jean-Marc Aimé
M&CSAATCHI.ONE Director

Francis Cote
OVEREASY Director

Personnel

Number of Employees: 90
Gilles Masson
President Founder
Phone: (+33) 0155801006
gillesm@mcsgad.com
Antoine Barthuel
Creative Director Founder
Phone: (+33) 0155801006
antoineb@mcsgad.com
Daniel Fohr
Creative Director Founder
Phone: (+33) 0155801006
danielf@mcsgad.com
Jean Luc Roux
Vice President
Phone: (+33) 0155801004
jlr@mcsgad.com
Nathalie Varagnat
M&CSAATCHI Little Stories President
Phone: (+33) 01 77 75 77 05
nathalie.varagnat@mcslittlestories.com
Jean Didier Loizeau
M&CSAATCHI.GRAPHICS Director
Phone: (+33) 0155801005
jdl@mcsgad.com
Francis Cote
OVEREASY Director

Thomas Cleret
Strategy & Development Director
Phone: (+33) 01 55 80 10 32
thomas@mcsgad.com
Philippe Horeau
Client Services Director
Phone: (+33) 0155801008
philippeh@mcsgad.com
Thierry Taglioni
Client Services Director
Phone: (+33) 0155801028
thierryt@mcsgad.com
Jean-Marc Aimé
M&CSAATCHI.ONE Director

Campaigns

  • Advertiser: Lyonnaise des Eaux
  • Brand: Lyonnaise des eaux
  • Name: Contrat pour la Santé de l'Eau
  • Advertiser: Yves Rocher
  • Brand: Yves Rocher
  • Name: Natural Colors
  • Advertiser: Pernod-Ricard
  • Brand: Havana Club
  • Name: Nothing Compares to Havana
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: Insomnia
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: Julien Crazy Day
  • Advertiser: Pernod-Ricard
  • Brand: Jameson
  • Name: The Smooth Whiskey
  • Advertiser: GDF-Suez
  • Brand: Suez Environnement
  • Name: Suez Environnement
  • Advertiser: Nestlé
  • Brand: Nespresso
  • Name: Nespresso Magazine (online)
  • Advertiser: Yves Rocher
  • Brand: Yves Rocher
  • Name: Gestures
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: Vivaccio
  • Advertiser: Yves Rocher
  • Brand: Yves Rocher
  • Name: Commitments - Yves Rocher
  • Advertiser: Yves Rocher
  • Brand: Yves Rocher
  • Name: Glove - Yves Rocher
  • Advertiser: Yves Rocher
  • Brand: Yves Rocher
  • Name: Moving Women - Yves Rocher
  • Advertiser: Yves Rocher
  • Brand: Yves Rocher
  • Name: Time is not an enemy
  • Advertiser: Yves Rocher
  • Brand: Yves Rocher
  • Name: Vegetal Cosmetics Creator - Yves Rocher
  • Advertiser: Pernod-Ricard
  • Brand: Jameson
  • Name: Cities - Jameson
  • Advertiser: Pernod-Ricard
  • Brand: Havana Club International
  • Name: Havana Cultura
  • Advertiser: Comité Interprofessionnel du Gruyère et du Comté
  • Brand: Comté
  • Name: Comté Legend - Comité interprofessionnel du gruyère et du comté
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: Consumption Credit - La Banque Postale
  • Advertiser: Solocal Group
  • Brand: Les Pages Jaunes
  • Name: Cromatrix
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: Flowers
  • Advertiser: Solocal Group
  • Brand: PagesJaunes
  • Name: Cro-Magnon
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: I Love LA - La Banque Postale
  • Advertiser: Musée du Quai Branly
  • Brand: Musée du Quai Branly
  • Name: Musée du Quai Branly Opening
  • Advertiser: Sarenza
  • Brand: SARENZA
  • Name: Welcome to Sarenza
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: I was Afraid
  • Advertiser: McCain Foods, Inc.
  • Brand: McCain France
  • Name: The biggest Food Lovers Social Network
  • Advertiser: EDF
  • Brand: EDF
  • Name: Let's enlighten football
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: Simplify your life
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: Citizen
  • Advertiser: Enfance et Partage
  • Brand: Enfance et Partage
  • Name: Des Apparences Trompeuses
  • Advertiser: Pernod-Ricard
  • Brand: Havana Club
  • Name: Havana Club Mojito Embassy
  • Advertiser: Elle & Vire
  • Brand: Elle & Vire
  • Name: The Chef's Magazine
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: Banque et Citoyenne
  • Advertiser: CFDT
  • Brand: CFDT
  • Name: CFDT Elections TPE 2012
  • Advertiser: Pernod-Ricard
  • Brand: Havana Club
  • Name: The Best Smallest Mojito in the World
  • Advertiser: Pernod-Ricard
  • Brand: Havana Club
  • Name: Havana Man
  • Advertiser: Pernod-Ricard
  • Brand: Terres de Whisky
  • Name: Terres de Whisky
  • Advertiser: Amaury Sport Organisation
  • Brand: Tour de France
  • Name: Tour de France
  • Advertiser: Pernod-Ricard
  • Brand: Havana Club
  • Name: 7 DAYS IN HAVANA
  • Advertiser: La Banque Postale
  • Brand: La Banque Postale
  • Name: Choisis Ta Famille

Awards

award Distinction Category Brand Year
Prix du Brand Content Or Alimentaire, boissons Havana Club 2013
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
EURO EFFIES / EACA Euro Effies Grand Prix Havana Club 2012
EURO EFFIES / EACA Euro Effies Gold FMCG Havana Club 2012
Grand Prix Stratégies du Brand Content Prix Contenus hors ligne: audiovisuel Havana Club 2012
Grand Prix Stratégies du Brand Content Grand Prix Havana Club 2012
Top Com Corporate Business Prix Spécial Média Courrier Lyonnaise des eaux 2012
Top Com Corporate Business Argent Stratégie de Communication Corporate Lyonnaise des eaux 2012
Top Com Corporate Business Or Edition Lyonnaise des eaux 2012
Un Certain Regard, Festival de Cannes sélection officielle Havana Club 2012
EFFIE France Or Hygiène Beauté Santé Yves Rocher 2011
EFFIE France Or Hygiène Beauté Santé Yves Rocher 2011
Cristal Festival Special Mention Radio: Food/Beverages Jameson 2010
Cristal Festival Special Mention Radio: Food/Beverages Jameson 2010
Cristal Festival Special Mention Radio: Food/Beverages Jameson 2010
Cristal Festival France Cristal Beauty, Hygiene, Health Yves Rocher 2010
Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) Mention Yves Rocher 2010
Grand Prix de la Publicité Presse Magazine Winner Beauty Yves Rocher 2010
Grand Prix de la Publicité Presse Magazine Grand Prix Yves Rocher 2010
EFFIE France Winner Hygiene, Beauty, Health Yves Rocher 2009
EFFIE France Winner Hygiene, Beauty, Health Yves Rocher 2009
Grand Prix Stratégies de la Publicité Winner Cosmetics, Beauty Products & Perfumes Yves Rocher 2009
ACT Responsible Tributes Yves Rocher 2008
ACT Responsible Tributes Yves Rocher 2008
ACT Responsible Tributes Yves Rocher 2008
Cristal Festival Cyber Cristal France: Culture/Entertainment Havana Club International 2007
Cristal Festival Cristal France: Outdoor / Services (other than financial) Musée du Quai Branly 2006

Clients

Advertiser Brand Business Sector Type of Work since
Yves Rocher Yves Rocher Cosmetics, Beauty Products & Perfumes
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Public Relations
  • Media Buying & Planning
2006
La Banque Postale La Banque Postale Banking, Finance, Law & Insurance
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Research & Others
2006
Pernod-Ricard Havana Club Beverages
  • Television & Cinema
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
2005
Pernod-Ricard Jameson Alcoholic
  • Television & Cinema
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Packaging, Branding & Design
  • Promotion & Event
2007
Pernod-Ricard Terres de Whisky Beverages
  • Interactive
  • Direct Marketing print
  • Promotion & Event
Nestlé Nespresso Food
  • Interactive
  • Direct Marketing print
  • Promotion & Event
2008
Elle & Vire Elle & Vire International Food
  • Interactive
  • Print
  • Direct Marketing print
Lyonnaise des Eaux Lyonnaise des eaux Industry
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Public Relations
Suez Environnement Suez Environnement Industry
CIGC COMTÉ Food
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Research & Others
2009
Prodimarques Prodimarques Food
  • Television & Cinema
  • Outdoor / Out of Home
Universal Music Group various labels Culture, Leisure & Sport
  • Interactive
Amaury Sport Organisation Tour de France, Dakar, ASO Challenge
  • Interactive
Bristol-Myers Squibb UPSA Health & Pharmaceutical Products
  • Interactive
  • Packaging, Branding & Design
Teva Pharmaceuticals Teva Health & Pharmaceutical Products
  • Direct Marketing print
Ecole Polytechnique Ecole Polytechnique Institutional/Public Interest/Non-Profit Org.
  • Print
  • Research & Others
  • Packaging, Branding & Design
  • Promotion & Event
  • Public Relations
2008
Enfance et Partage Enfance et Partage Charities, Foundations, Volunteers
  • Television & Cinema
  • Print
  • Promotion & Event
  • Public Relations
2005
Banques Alimentaires Banques Alimentaires Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Print
  • Outdoor / Out of Home