Olson, an ICF International Company, is a forward-leaning creative agency that applies the industry’s most sophisticated marketing tools to a very simple yet very powerful operating philosophy: think like people. From our deep commitment to anthropology and analytics to our experience-driven approach to strategic and creative thinking across every platform, we believe that when you think like the people you're trying to connect with, business success will surely follow. We’re 300+ people strong, with offices in Minneapolis, Chicago, New York and Toronto, and serve a broad range of marketing partners including Bauer, Bissell, McDonald’s, Hisense, Supercuts, Minnesota and California Lotteries, Belize Tourism, Aurora Health Care, Commerce Bank, and Discover Boating. For more information, visit olson.com, join us at facebook.com/Olsonagency and follow us on Twitter at @Olsonagency.
We like to say, “we’re not marketers, we’re people who work in marketing.” It reminds us to look up from the data and technology and marketing speak, and answer the only questions that really matter: What are people doing? What do people want? Why would people care? We combine rigorous analytics with good old fashioned sneakers-on-the-ground research for a real world, first person understanding of the people we’re talking to. We bring deep experiential thinking to both our strategic process and creative development, asking the painful questions like, “Why would anyone engage with this?” And we never forget that people are increasingly skeptical of marketers, so rather than interrupting their lives and conversations, we look for ways to join the conversation, and add to it in a meaningful way. Want to know what’s going to be the next great technological marketing frontier? Watch people. They’ll tell you.
Think like people. It’s a simple set of words. But if you’re looking for brand success in today’s world, we think it's everything.
A division of ICF International (NASDAQ: ICFI), ICF Olson is a full-service marketing-services agency purpose built for the new realities facing clients. With more than 800 employees across 14 cities in the U.S., Canada and India, ICF Olson is one of the world’s top 50 agency companies by revenue. It boasts uniquely broad and deep expertise across the entire spectrum of marketing services, having been recognized as a “leader” in loyalty and CRM by Forrester Research, Public Relations Agency of the Year by PR Week and Adobe Marketing Cloud’s North American Partner of the Year. ICF Olson’s individual brand campaigns have won 27 Effie Awards, the marketing industry’s highest accolade for effective marketing. For more information, visit www.icfolson.com.