Tata Docomo ATM and Nanchaku
Draftfcb Ulka creates two films for Tata Docomo- ATM and Nanchaku
Mumbai: Draftfcb Ulka creates two new films for Tata Docomo - ATM and Nanchaku, as part of Docomo’s Network Campaigns. The TVC’s are created around the theme ‘Never leave speed to luck’.
The objective of the campaign was to establish the network credentials of Tata Docomo through the promise of superior internet connectivity vis-à-vis other telecom operators. Rigorous research across various locations threw up a stark fact - as much as 25% of all locations studied had no coverage from other operators. In other words, getting good data connectivity on other operators is a matter of sheer luck.
KS Chakravarthy, National Creative Director, Draftfcb-Ulka said, “The creative idea takes a leap from this and highlights real life situations where a brilliant stroke of luck saves the day for someone. The point being that while luck works sometimes, for real high speed internet, you need more than luck – you need Tata Docomo’s powerful network that keeps you always connected, everywhere.”
Client: Tata Docomo
Agency: Draftfcb Ulka (Delhi)
National creative director: K S Chakravarthy
Creative director: Vasudha Misra
Copywriters: Deepika Chauhan, Lokendra Bankoti, Murtaza Said
Art directors: SV Srinath, Ritu Razdan
Account Management: Sridhar Iyer, Sudipto Poddar, Anuraag, Dyuti Biswas
Films Co ordinator ( Inhouse): Alpa Jobalia, Mazhar Khan
Film maker: Arun Gopalan
Production House: Storytellers
Chandrika Face Wash
Draftfcb Ulka creates new campaign for Chandrika Face Wash
Chandrika Face Wash
Miss India’s Beauty Tonic
Bangalore, November 26, 2012: Wipro Consumer Care and Lighting Ltd. has just launched a new range of facewash under Chandrika, one of the most respected ayurvedic brands in the country.
Chandrika, well known for its ayurvedic heritage, has been catering primarily to Kerala. With the launch of the new facewash range, it plans to expand its geographic footprint and at the same time appeal to the younger consumers. The facewash is available in three variants for different skin types and promises not just cleansing, but a more inside out tonic like effect, with the skin getting better with every wash.
The brand has roped in Vanya Mishra, the reigning Pantaloons Miss India World, as its brand ambassador. The TV commercial created by Draft FCB + Ulka shows a friend asking Vanya how she manages to look even more beautiful every time she meets her. Vanya explains that the secret is in the ingredients that her mother puts together to create a special beauty tonic. The film goes on to reveal that the tonic is actually Chandrika Face Wash.
Commenting on the creative brief given to the agency, Mr. Anil Chugh, Sr. Vice President, Wipro Consumer Care and Lighting Ltd.,said, “The new Chandrika Face Wash has been designed to meet the needs of the young consumer. Every young girl aspires to be as beautiful as a Miss India and is often looking for solutions that are natural and effective. With an Ayurvedic recipe and a heritage like Chandrika, we are best positioned to fill in this gap where she not only gets a face wash that cleanses effectively but is also a tonic that enhances her skin with every wash”.
On the thinking behind the campaign, Dharmesh Shah, Creative Director, Draftfcb Ulka, said, “The idea was to clearly communicate one simple thing - one does not need to have a tedious regimen to enjoy the benefits of Ayurveda. We cracked a nice story involving an actual beauty queen to add credibility and the aspirational value”.
Chandrika, best known for its Ayurvedic Soap, was acquired by Wipro in 2004 and has over the years launched a range of products that appeal to the younger generation, while still retaining its core promise of the goodness of Ayurveda.
Client:Wipro Consumer Care and Lighting Ltd.
National Creative Director: KS Chakravarthy (Chax)
Creative Director:Dharmesh Shah
Creative Team:Sangeetha Sampath, Deepak Thammaiah, Supreeth Nagaraja, Rajendran Perumal
Client Servicing:Ami Bhat, Mihir Dave, Rahul Hasija
Planning: S. Narayan, Marvin D’souza, Vishal Thakkar
Films:Alpa Jobalia, Stanley Christian
Production house:Milestone Films
Sunfeast Dark Fantasy
How far will you go for a Sunfeast Dark Fantasy?
Riding on the back of the successful re-launch of brand Sunfeast Dark Fantasy in 2010, ITC Foods has unveiled a new television campaign for Sunfeast Dark Fantasy Chocolate and Vanilla cream biscuits with a new theme ‘How far will you go for a Dark Fantasy?’
The Sunfeast Dark Fantasy brand communication reflects the core promise of ‘Pure Indulgence’. According to Dennis Koshy, Vice President, Draftfcb Ulka Bangalore, “Indulgence products are expected to whisk you away into another world – a world of sensorial pleasures. With its premium ingredients, Sunfeast Dark Fantasy is perfectly crafted to deliver on that promise. Even the final signoff ‘Escape into one’ flows from this belief.” The new campaign developed by Draft FCB Ulka consists of two TV commercials, one for Chocolate and one for Vanilla cream.
Sunfeast Dark Fantasy, the premium range of crème biscuits from ITC was launched in 2005. The brand is currently the leader in the premium crème segment and is available in three variants,
chocolate, Vanilla and Choco Fills.
Client: ITC Foods
Agency: Draftfcb Ulka, Bangalore
Creative Team: Dharmesh Shah
Servicing Team: Vignesh Babu & Morarji Anand
Account Planning: Narayan
Agency Producers: Alpa Jobalia, Mazhar khan
Production House and Director: Ginger Water Films, Zap.