Philosophy & Competitive Advantages
Founded in 1995, we have built our own approach to branding: Concepting. We believe
that only brands stating a clear vision, or conveying a genuine, authentic mentality, will cut through: ‘be as you are’. Strong concept brands create real fans, can adapt to change and even venture into new categories.
BSUR delivers return on branding through three independently operating companies:
bsurconsulting > brand portfolio creativity, brand re-engineering, brand creation
bsuragency > identity design, integrated communications, brand activation
bsurfactory > international roll-out into media and production, custom systems
Trade OrganizationsVEA/Dutch Association of Communication Agencies (VEA)