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Tons Mosterd - "Tons Mosterd 'Black Commercial' Case Study" - INDIE

  • Tons Mosterd 'Black Commercial' Case Study
  • Tons Mosterd
  • Tons Mosterd
  • Netherlands
  • Tons Eco-friendly TV commercial
More Information
Date of First Broadcast/Publication2013
Media TypeInfomercial
Length115 Seconds
Awards ADCN, 2013 () for
How to make a man famous overnight


Ton is a small producer of organicl Mustard. Eco-friendly, 100% powered with solar energy. Goal: How can we make Ton famous? Strategy: Use TV as a PR medium. Execution: An Eco-friendly tv commercial. No lights, crew, trucks etc: a black commercial without sound.