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TitleTons Mosterd 'Black Commercial' Case Study
Campaign Tons Eco-friendly TV commercial
Advertiser Tons Mosterd
Brand Tons Mosterd
Date of First Broadcast/Publication
Tagline How to make a man famous overnight

Ton is a small producer of organicl Mustard. Eco-friendly, 100% powered with solar energy. Goal: How can we make Ton famous? Strategy: Use TV as a PR medium. Execution: An Eco-friendly tv commercial. No lights, crew, trucks etc: a black commercial without sound. 

Media Type Infomercial
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