INDIE Amsterdam, Netherlands Advertising / Full Service / Integrated


INDIE Creative Work

Title "Tons Mosterd 'Black Commercial' Case Study"
Agency INDIE
Campaign Tons Eco-friendly TV commercial
Advertiser Tons Mosterd
Brand Tons Mosterd
Date of First Broadcast/Publication 2013

Ton is a small producer of organicl Mustard. Eco-friendly, 100% powered with solar energy. Goal: How can we make Ton famous? Strategy: Use TV as a PR medium. Execution: An Eco-friendly tv commercial. No lights, crew, trucks etc: a black commercial without sound. 

Tagline How to make a man famous overnight
Media Type Infomercial
Length115 seconds
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