|Title||Tons Mosterd 'Black Commercial' Case Study|
|Campaign||Tons Eco-friendly TV commercial|
|Date of First Broadcast/Publication|
|Tagline||How to make a man famous overnight|
Ton is a small producer of organicl Mustard. Eco-friendly, 100% powered with solar energy. Goal: How can we make Ton famous? Strategy: Use TV as a PR medium. Execution: An Eco-friendly tv commercial. No lights, crew, trucks etc: a black commercial without sound.