UNHCR - “Dilemma 3”
United Nations Refugee Agency
| Title | Dilemma 3 |
| Tagline | What would you do? |
| Agency | Y&R Brands |
| Advertiser | United Nations Refugee Agency |
| Brand | UNHCR |
| Product Category | Human Rights |
| Campaign Name | No one chooses to be a refugee |
| Country of Production | Switzerland |
| Language | English |
| Date of First Broadcast/Publication | June 20, 2012 |
| Media Type | Print |
| Awards |
EACA Care Awards, 2013 (Winner) for Government Bodies & Related Organisations
|
| Creative Director |
Bob Heron |
| Art Director |
Frédéric Savioz |
| Copywriter |
Bob Heron |
| Photographer |
Cedric Delsaux |
| Graphic Designer |
Ludovic Rossier |
Story
For World Refugee Day, June 20, The United Nations Refugee Agency (UNHCR) has launched a fundraising campaign called "No One Chooses To Be A Refugee".
In these stark (but darkly beautiful) ads, the agency presents the awful choices faced by threatened and displaced people around the world, every day.
According to the campaign page, "Every minute eight people leave everything behind to escape war, persecution or terror. If conflict threatened your family, what would you do? Stay and risk your lives? Or try to flee, and risk kidnap, rape or torture? For many refugees the choice is between the horrific or something worse."
