We are MediaCom. We are wholly owned by WPP and are part of their media investment management company, GroupM, which is the largest in the field in the world.
We offer a full range of communications services, from our core discipline of media planning and buying, including digital and direct response, to shopper/consumer insights, research, and strategy. We offer accountability through our business science and analytics resources as well as additional creativity through emerging media, content production/distribution, and entertainment/sports marketing specialties.
Philosophy & Competitive Advantages
MediaCom is one of the world’s leading media agencies. We are the only network whose philosophy places people at the heart of it – People first, better results.
We believe in the simple concept that if we put people at the centre of everything
we do, we will achieve better results for our clients. We focus on people from three perspectives: consumers, clients and our staff.
What we offer
MediaCom manages the media investment budgets for clients, from media and target group research, to strategic and tactical planning, through to negotiating, buying and monitoring of the media placement. We focus on achieving a positive ROI for our clients.
MediaCom’s specialist divisions encompass the ever-expanding media landscape, including:
MediaCom Interaction: Largest integrated digital, interactive team
MediaCom Mobile: Mobile strategic solutions and activation
MediaCom Response: Global direct and response
MediaCom Insight: Real World Consumer insights
MediaCom Business Science: Econometrics modelling, forecasting and budget setting
MediaCom Beyond Advertising: End-to-end content creation, events, experiential, distribution
MediaCom Sport: Partnerships, rights negotiation and activation
What makes us distinctive?
MediaCom is the only media network whose philosophy places people at the heart of it – People first, better results. By putting people at the centre of everything we do, we achieve better results for our clients.
We spend more time talking to consumers than any other media agency. All our communications is built on genuine consumer insight, to fully experience how the changing media landscape informs lives, attitudes and behaviours. This is exemplified through one of our pioneering research initiatives called “Real World Streets™”, which goes beyond simply reporting what consumers
say, to understanding what they actually do. Because often, what people say and what they do, are two different things.
We focus on clients from four different angles – by driving accountability forward, by offering the best value in the market, by ensuring the highest possible standards
of media implementation, and by future proofing our clients’ businesses so they are the first to exploit the new opportunities of emerging media.
3. Our staff
We employ the best people in the industry. To attract them, develop them and keep them, we strive to give our staff a fresh and inspiring environment. We make this real through tangible initiatives that empower our staff to reach their potential and to move our business and our clients’ businesses forward. Behind all our initiatives, the thinking is simple: inspired people will deliver smarter,more innovative work for our clients.
Where we can add value
For clients to connect with consumers, we need to go beyond the WHAT and into the WHY. We achieve this by spending more time talking to consumers than any other agency, and through the smarter application of data and analysis.
We believe in engineering the right space and culture to let our people create brilliant, results-driven ideas for our clients. That is why we have created a culture that encourages all our people to keep challenging the status quo on behalf of our clients.
Increasingly, consumers search for and consume content, with no regard for what medium might have produced it. We are at home creating, delivering and managing content as it is planning and buying media.
Some of our clients
Our clients come from a wide variety of industries, including automotive, consumer goods, entertainment, fashion, pharmaceutical, retail and telecommunications.
Major clients worldwide include:
- Volkswagen Group
- Procter & Gamble
- Mars Wrigley
- Electronic Arts
- Deutsche Telekom
Just the facts
• We provide business-building communications solutions for many of the world’s largest and most demanding advertisers, billing US$29bn per year on their behalf (RECMA, 2013).
• We are part of GroupM – the world’s largest media parent group with US$96bn in global billings (28% market share), giving us unparalleled negotiation power (RECMA, 2013).
• Our 4,600 employees work across 113 offices in 89 countries, with access to strong central coordination capabilities from hubs in London, New York, Miami and Singapore.
• We have the largest internal team of digital specialistsin the world (RECMA, 2013), including globally recognised thought leaders in areas such as Online, Social, Mobile and Search.