MediaCom is “The Content + Connections Agency,” committed to helping our clients leverage their brands' entire system of communications across paid, owned and earned channels to drive business success. This means we seek to understand, develop and optimize the total system of content and connections, and not just the individual silos within it. As one of the world’s leading media agencies, we work with some of the most iconic advertisers in the world, including Volkswagen, Dell, Subway, Revlon, Shell and Bayer.
Philosophy & Competitive Advantages
MediaCom is the "The Content + Connections Agency," which means we work on behalf of our clients to leverage their brands' entire system of communications across paid, owned and earned channels to drive business growth. Our role includes optimizing each individual channel and the connections between them. It also includes developing and optimizing the use of content - defined as any form of consumer messaging - as the fuel that drives high-performing systems; and understanding and utilizing data to deliver increased effectiveness and efficiency across all communications. By auditing clients' communications systems, MediaCom optimizes, improves and measures their outcomes across paid, owned and earned.
Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:
1. We optimize the SYSTEM, not just the silo.
2. CONTENT is the fuel for high-performing systems.
3. We plan for OUTCOMES, not just inputs.
4. We are SOLUTIONS providers.
5. We are ONE MEDIACOM.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.