Philosophy & Competitive Advantages
To be an indispensable source of our clients competitive advantage
We will work with out clients as a community of star-reachers whose ideas build leadership brands through imagination and a sensitive and deeper understanding of human behavior.
Our company's vision is to be an indispensable source of our clients' competitive advantage.
In everything we provide -- from superior advertising ideas, to fresh, provocative insights about consumer behavior, to breakthrough ideas for new products -- our goal is to create a compelling and sustainable competitive advantage for our clients vs. their competition.
The mission of Leo Burnett is to work with our clients as a community of star-reachers to find ideas that build leadership brands through imagination and a sensitive and deeper understanding of human behavior. "Star-reachers" refers to our corporate emphasis on excellence and our rich culture founded on the principles and integrity of Leo Burnett himself.