Abbott Mead Vickers BBDO, London

  • 151 Marylebone Road
  • London NW1 5QE
  • United Kingdom
  • Phone: 020 7616 3500
  • Fax: 020 7616 3600
  • Country Phone Code: 44

Tomato Ketchup - “Bottle”

H.J. Heinz


TitleBottle
AgencyAbbott Mead Vickers BBDO
AdvertiserH.J. Heinz
BrandTomato Ketchup
Product CategoryMayonnaise, Ketchup, Mustards
Campaign NameBottle
Country of ProductionUnited Kingdom
Media TypeTelevision
Length30 Seconds
Awards British Arrows, 2010 (Bronze) for Canned, Frozen & Dried Food
British Arrows, 2010 (Bronze) for Best 30 Second Commercial
Art Director Steven Jones
Copywriter Martin Lorraine
Director Dougal Wilson
Producer Matthew Fone
Account Planner Jacquie Chick
Account Planner James Needham
Production Company Blink London
Post Production MPC
Media Agency Vizeum

Story

Different people from different generations patting, squeezing and scraping a sauce from an invisible bottle onto various, delicious meals.

Problem

The idea being that Heinz Tomato Ketchup is so iconic and so irreplaceable that you don’t have to see it to know what it is an ad for.