Abbott Mead Vickers BBDO, London

  • 151 Marylebone Road
  • London NW1 5QE
  • United Kingdom
  • Phone: 020 7616 3500
  • Fax: 020 7616 3600
  • Country Phone Code: 44

Mercedes-Benz - “Escape the Map”

Daimler AG


TitleEscape the Map
AgencyAbbott Mead Vickers BBDO
AdvertiserDaimler AG
BrandMercedes-Benz
Product NameAMG range
Product CategoryCars
Campaign NameEscape the Map
More Informationhttp://www.escapethemap.co.uk
Country of ProductionUnited Kingdom
Date of First Broadcast/PublicationNovember 1, 2011
Media TypeTelevision
Awards Cannes Lions International Festival of Creativity, 2012 (Bronze Lion) for Best use of gaming
CLIO Awards, 2012 (Bronze) for Games
Media Agency Maxus Global
Art Director Tim Vance
Copywriter Paul Knott
Director Carl Erik Rinsch
Production Company Producer Margo Mars
Agency Producer Steve Mustarde
Account Manager Ben King
Account Manager Rob Tauscher
Account Manager Nick Andrew
Audio Post Production Factory
Media Planner Howard Watson
Production Company RSA Films
Post Production Digital Domain
Digital Design unit9

Concept

An immersive interactive online experience designed to showcase Mercedes-Benz' AMG range and cement its status as a leader in technology and innovation