Abbott Mead Vickers BBDO, London 
- 151 Marylebone Road
- London NW1 5QE
- United Kingdom
- Phone: 020 7616 3500
- Fax: 020 7616 3600
- Country Phone Code: 44
- Website: www.amvbbdo.com
- Email: newbusiness@amvbbdo.com
Sainsbury’s - “Sainsbury’s 1 Million Kids Challenge”
Sainsbury's| Title | Sainsbury’s 1 Million Kids Challenge |
| Agency | Abbott Mead Vickers BBDO |
| Advertiser | Sainsbury's |
| Brand | Sainsbury’s |
| Product Category | Department Stores, Supermarkets |
| Campaign Name | Blind Football |
| Country of Production | United Kingdom |
| Language | English |
| Media Type | Cinema |
| Awards | Kinsale Shark Advertising Festival, 2012 (Bronze) for Online Film EACA Care Awards, 2012 (Winner) for Public and Private Sector Businesses |
| Art Director | Adrian Rossi |
| Copywriter | Alex Grieve |
| Director | Chris Palmer |
| Production Company Producer | Rupert Smythe |
| Production Company Producer | Suzie Tedesco |
| Production Company Producer | Suzie Tedesco |
| Production Company Producer | Rupert Smythe |
| Account Planner | Sophie Lewis |
| Account Manager | Katherine Bingham |
| Actor / Celebrity | David Beckham |
| Advertising Manager | Claire Harrison-Church |
| Advertising Manager | Jat Sahota |
| Production Company | Gorgeous Enterprises |
| Post Production | The Mill |
| Audio Post Production | Jungle Studios |
Concept
Encourage children to take part in Sainsbury’s 1 Million Kids Challenge (getting 1 million kids to try a Paralympic sport) by showing Sainsbury’s new ambassador, David Beckham, having a go at the Paralympic sport of Visually Impaired Football.