Abbott Mead Vickers BBDO, London 
- 151 Marylebone Road
- London NW1 5QE
- United Kingdom
- Phone: 020 7616 3500
- Fax: 020 7616 3600
- Country Phone Code: 44
- Website: www.amvbbdo.com
- Email: newbusiness@amvbbdo.com
Guinness - “Round Up Your Mates”
Diageo| Title | Round Up Your Mates |
| Agency | Abbott Mead Vickers BBDO |
| Advertiser | Diageo |
| Brand | Guinness |
| Product Category | Beers, Ciders, Lagers |
| Campaign Name | Round Up Your Mates |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | March 1, 2012 |
| Media Type | Web Film / Viral |
| Awards | Golden Award of Montreux, 2013 (Gold Medal) for Viral CLIO Awards, 2013 (Silver) for Online British Arrows, 2013 (Silver) for Alcoholic drinks British Arrows, 2013 (Silver) for Best Over 90 Second Web Based Film Epica, 2012 (Bronze) for Online Films |
| Creative Team | Ant Nelson |
| Creative Team | Mike Sutherland |
| Director | Kevin Thomas |
| Production Company Producer | Trent Simpson |
| Account Planner | Pete Zezulka |
| Account Planner | Tom White |
| Agency Producer | Lou Richardson |
| Agency Producer | Paul Goodwin |
| Account Manager | Philip Raperport |
| Account Manager | Kate Edwards |
| Account Manager | Crispin Butler |
| Editor | Scott Crane |
| Advertising Manager | Nick Britton |
| Media Planner | Erik Arnell |
| Production Company | Thomas Thomas |
| Editing Company | The Quarry |
| Post Production | The Mill |
| Audio Post Production | Wave |
Story
A sheep dog trial of a rather unusual kind – the 'sheep' are in fact a group of 'mates' and the obstacles the highly skilled dog needs to herd them past include a sofa/TV combo, an Indian restaurant and some girls on a dance floor - the usual Saturday night distractions that threaten to come between a man and his mates. The final 'pen' destination is the pub where pints of Guinness await them.
Concept
Get your mates together for a Guinness this St Patrick’s Day