Abbott Mead Vickers BBDO, London
- 151 Marylebone Road
- London NW1 5QE
- United Kingdom
- Phone: 020 7616 3500
- Fax: 020 7616 3600
- Country Phone Code: 44
- Website: www.amvbbdo.com
- Email: newbusiness@amvbbdo.com
The National Lottery - “Heroes Return”
Camelot Group| Title | Heroes Return |
| Tagline | Life changing. |
| Agency | Abbott Mead Vickers BBDO |
| Advertiser | Camelot Group |
| Brand | The National Lottery |
| Product Category | Lottery & Gambling |
| Campaign Name | Hero’s Return |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | March 1, 2012 |
| Media Type | Television |
| Awards | CLIO Awards, 2013 (Gold) for Sound Design British Arrows, 2013 (Bronze) for Corporate International ANDY Awards, 2013 (Bronze) for Direction Cristal Festival, 2012 (Sapphire) for Best Soundtrack Cristal Festival, 2012 (Sapphire) for Best Soundtrack Eurobest, 2012 (Silver) for Film Direction Eurobest, 2012 (Gold) for Sound Design Epica, 2012 (Silver) for Direction & Cinematography Kinsale Shark Advertising Festival, 2012 (Gold) for Best Use of Music/Sound Design Kinsale Shark Advertising Festival, 2012 (Gold) for Best Editing Kinsale Shark Advertising Festival, 2012 (Gold) for Best Direction Kinsale Shark Advertising Festival, 2012 (Gold) for Any length |
| Art Director | Adrian Rossi |
| Copywriter | Alex Grieve |
| Director | John Hillcoat |
| Production Company Producer | Malarchy MacAnneny |
| Account Planner | Alaina Crystal |
| Account Planner | Emily Harlock |
| Account Planner | Michael Lee |
| Agency Producer | Olly Chapman |
| Account Manager | Sarah Douglas |
| Account Manager | Lee Simpson |
| Account Manager | Kate Edwards |
| Account Manager | Robyn Puttergill |
| Account Manager | Lizzie Edwards |
| Photographer | Roland Neveu |
| Advertising Manager | Harriet Belsey |
| Advertising Manager | Paula Withell |
| Advertising Manager | Matthew Godfrey |
| Advertising Manager | Richard Bateson |
| Media Planner | Simon Jenkins |
| Post Production | The Mill |
| Audio Post Production | Factory Studios |
Story
Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that 'Jack' is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories.
Concept
To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes.
