Plan International - “Hands Up”
|Agency||Abbott Mead Vickers BBDO|
|Product Category||Charities, Foundations, Volunteers|
|Campaign Name||Because I Am A Girl|
|Country of Production||United Kingdom|
|Date of First Broadcast/Publication||September 7, 2012|
|Actor / Celebrity
||The Lab |
|Audio Post Production
||750 mph |
The second, shot by Theo Delaney at Hotspur & Argyle, features the acclaimed Slumdog Millionaire actress Frieda Pinto talking directly to camera, articulating the movement's manifesto and highlighting the importance of educating young girls across the world in order to alleviate poverty.
Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - 'Because I Am A Girl' – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised.