Abbott Mead Vickers BBDO, London 
- 151 Marylebone Road
- London NW1 5QE
- United Kingdom
- Phone: 020 7616 3500
- Fax: 020 7616 3600
- Country Phone Code: 44
- Website: www.amvbbdo.com
- Email: newbusiness@amvbbdo.com
Plan International - “Hands Up”
Plan International| Title | Hands Up |
| Agency | Abbott Mead Vickers BBDO |
| Advertiser | Plan International |
| Brand | Plan International |
| Product Category | Charities, Foundations, Volunteers |
| Campaign Name | Because I Am A Girl |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | September 7, 2012 |
| Media Type | Television |
| Art Director | Adam Whitaker |
| Art Director | Michael Jones |
| Copywriter | Charlotte Adorjan |
| Director | Theo Delaney |
| Account Planner | Katie Dallas |
| Account Planner | Tom Johnstone |
| Agency Producer | Sophie Delaney |
| Agency Producer | Angela Elini |
| Account Manager | Anne Benveniste |
| Account Manager | Helen Rae |
| Photographer | Emma Hardy |
| Actor / Celebrity | Frieda Pinto |
| Post Production | Finish |
| Post Production | The Lab |
| Audio Post Production | 750 mph |
Story
The second, shot by Theo Delaney at Hotspur & Argyle, features the acclaimed Slumdog Millionaire actress Frieda Pinto talking directly to camera, articulating the movement's manifesto and highlighting the importance of educating young girls across the world in order to alleviate poverty.
Problem
Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - 'Because I Am A Girl' – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised.