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TitleHands Up
Agency
Post Production
Audio Post Production
Campaign Because I Am A Girl
Advertiser Plan International
Brand Plan International
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Story

The second, shot by Theo Delaney at Hotspur & Argyle, features the acclaimed Slumdog Millionaire actress Frieda Pinto talking directly to camera, articulating the movement’s manifesto and highlighting the importance of educating young girls across the world in order to alleviate poverty.

Problem

Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised. 

Media Type Television
Post Production The Lab
Art Director
Art Director
Copywriter
Director
Account Planner
Account Planner
Agency Producer
Agency Producer
Account Manager
Account Manager
Photographer
Actor / Celebrity

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