AMV BBDO London, United Kingdom Full Service

AMV BBDO Creative Work

Title "Hands Up"
Post Production Finish TV
Audio Post Production 750mph
Campaign Because I Am A Girl
Advertiser Plan International
Brand Plan International
Date of First Broadcast/Publication 9/2012
Business Sector Charities, Foundations, Volunteers

Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised. 


The second, shot by Theo Delaney at Hotspur & Argyle, features the acclaimed Slumdog Millionaire actress Frieda Pinto talking directly to camera, articulating the movement’s manifesto and highlighting the importance of educating young girls across the world in order to alleviate poverty.

Media Type Television
Post Production The Lab
Art Director Mr. Adam Whitaker
Art Director Mr. Michael Jones
Copywriter Ms. Charlotte Adorjan
Director Mr. Theo Delaney
Account Planner Katie Dallas
Account Planner Mr. Tom Johnstone
Agency Producer Sophie Delaney
Agency Producer Angela Elini
Account Manager Anne Benveniste
Account Manager Ms. Helen Rae
Photographer Emma Hardy
Actor / Celebrity Ms. Frieda Pinto

Other Ads From This Campaign