Sainsbury's - “Kite”
Sainsbury's
| Title | Kite |
| Agency | Abbott Mead Vickers BBDO |
| Advertiser | Sainsbury's |
| Brand | Sainsbury's |
| Product Category | Department Stores, Supermarkets |
| Campaign Name | Live well for less |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | September 15, 2012 |
| Media Type | Television & Cinema |
| Media Agency |
PHD Media |
| Art Director |
Simon Rice |
| Copywriter |
Diane Leaver |
| Director |
Tony Barry |
| Account Planner |
Sophie Lewis |
| Agency Producer |
Maggie Mullen |
| Account Manager |
Nicki Haines |
| Account Manager |
Paul Mitcheson |
| Account Manager |
Chloe Harding |
| Advertising Manager |
Mel Matson |
| Media Planner |
Charlotte Bristow |
| Production Company |
Sonny London |
Story
How parents and children can create memorable and enjoyable moments together, without having to worry about undertaking costly activities.