Sainsbury's - “Kite”

Sainsbury's


TitleKite
AgencyAbbott Mead Vickers BBDO
AdvertiserSainsbury's
BrandSainsbury's
Product CategoryDepartment Stores, Supermarkets
Campaign NameLive well for less
Country of ProductionUnited Kingdom
Date of First Broadcast/PublicationSeptember 15, 2012
Media TypeTelevision & Cinema
Media Agency PHD Media
Art Director Simon Rice
Copywriter Diane Leaver
Director Tony Barry
Account Planner Sophie Lewis
Agency Producer Maggie Mullen
Account Manager Nicki Haines
Account Manager Paul Mitcheson
Account Manager Chloe Harding
Advertising Manager Mel Matson
Media Planner Charlotte Bristow
Production Company Sonny London

Story

How parents and children can create memorable and enjoyable moments together, without having to worry about undertaking costly activities.