Abbott Mead Vickers BBDO, London 
- 151 Marylebone Road
- London NW1 5QE
- United Kingdom
- Phone: 020 7616 3500
- Fax: 020 7616 3600
- Country Phone Code: 44
- Website: www.amvbbdo.com
- Email: [email protected]
DfT - “Lucky”
Department for Transport| Title | Lucky |
| Agency | Abbott Mead Vickers BBDO |
| Advertiser | Department for Transport |
| Brand | DfT |
| Product Name | Road Safety |
| Product Category | Road Safety |
| Campaign Name | Lucky |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | January 10, 2005 |
| Media Type | Television & Cinema |
| Length | 30 Seconds |
| Awards | British Arrows, 2006 (Silver) for Best 30 seconds or less British Arrows, 2006 (Silver) for Public Services Cristal Festival, 2005 (Cristal) for NGO, Great causes, Public interest campaigns (Europe) Eurobest, 2005 (Eurobest Gold) for Public Health & Safety British Television Craft Awards / BTCA, 2005 (Winner) for Best Video post-production The APA Show / APA 50, 2005 () for Cannes Lions International Festival of Creativity, 2005 (Silver Lion) for Public Health & Safety |
| Creative Director | Nigel Roberts |
| Creative Director | Paul Belford |
| Art Director | Andy McKay |
| Copywriter | Mary Wear |
| Director | Walter Stern |
| Producer | Laura Kaufman |
| Agency Producer | Trish Russell |
| Music | Mark Revell |
| Production Company | Academy Films |
Story
A powerful road safety message given through the words of a young girl. If we hit her at 40mph there is an 80% chance se will die, but if we are driving at 30mph and run into her there is an 80% chance she will live.