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AMV BBDO Creative Work

Title "Tipping Point"
Campaign Tipping Point
Advertiser Diageo
Brand Guinness
Date of First Broadcast/Publication 11/2007
Business Sector Beers, Ciders, Lagers
Story “Tipping Point” shows an entire community who, using an array of objects, come together to create the ultimate toppling dominos spectacle. The locals hold their breath as the first domino is tipped, beginning an intricate domino cascade. The excitement mounts as the chain reaction takes hold and books begin to fall, causing cascading crates and suitcases, oil drums are overturned, fridges fall and even cars tumble over in a precision course that weaves its way though the narrow, cobble stoned streets. As the magic unfolds, eager villagers race to see the result of their efforts.
Tagline Good Things Come To Those Who Wait
Media Type Television & Cinema
Length90 seconds
Market United Kingdom
Production Company Morton Jankel Zander (MJZ)
Special Effects / VFX The Mill London
Creative Team Mr. Angus Macadam
Creative Team Mr. Paul Jordan
Director Mr. Nicolai Fuglsig
Director of Photography Ellen Kuras
Producer Ms. Nell Jordan
Producer Ms. Suza Horvat
Executive Producer Ms. Debbie Turner
Agency Producer Mrs. Carol Powell
Music Composer Mr. Enrique Granados

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