Abbott Mead Vickers BBDO, London
- 151 Marylebone Road
- London NW1 5QE
- United Kingdom
- Phone: 020 7616 3500
- Fax: 020 7616 3600
- Country Phone Code: 44
- Website: www.amvbbdo.com
- Email: newbusiness@amvbbdo.com
Guinness - “Tipping Point”
Diageo| Title | Tipping Point |
| Tagline | Good Things Come To Those Who Wait |
| Agency | Abbott Mead Vickers BBDO |
| Advertiser | Diageo |
| Brand | Guinness |
| Product Category | Beers, Ciders, Lagers |
| Campaign Name | Tipping Point |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | November 8, 2007 |
| Media Type | Television & Cinema |
| Length | 90 Seconds |
| Awards | New York Festivals - Innovative Advertising Awards, 2009 (Gold World Medal) for Beverages: Alcoholic Eurobest, 2008 (Eurobest Bronze) for Alcoholic Drinks London International Awards - LIA, 2008 (Silver) for Direction - Visual The New York Festivals International Advertising Awards in All Media, 2008 (Silver) for Alcoholic Beverages Kinsale Shark Advertising Festival, 2008 (Bronze) for International TV: Alcoholic Drinks Beer Kinsale Shark Advertising Festival, 2008 (Gold) for International Craft: Best Direction Kinsale Shark Advertising Festival, 2008 (Baby Shark) for Cannes Lions International Festival of Creativity, 2008 (Bronze Lion) for Alcoholic Drinks CLIO Awards, 2008 (Bronze) for Visual Effect CLIO Awards, 2008 (Silver) for Editing CLIO Awards, 2008 (Silver) for Direction CLIO Awards, 2008 (Gold) for Cinematography Art Directors Annual Awards, 2008 (Silver Cube) for Games/ Movies/ Webisodes/ Entertainment D&AD Awards / Yellow Pencil, 2008 (Nominee) for TV & Cinema Crafts/Practical Special Effects D&AD Awards / Yellow Pencil, 2008 (Nominee) for TV & Cinema Crafts/Production Design International ANDY Awards, 2008 (Bronze) for Editing International ANDY Awards, 2008 (Bronze) for Direction Advertising Creative Circle Awards, 2008 (Gold) for Best Production Design British Arrows, 2008 (Diploma) for Best 60-90 second TV commercial British Arrows, 2008 (Bronze) for Best 30-60 Second TV Commercial British Arrows, 2008 (Bronze) for Alcoholic Drinks Cristal Festival, 2007 (Cristal) for Europe: Food/Beverage Epica, 2007 (Gold) for Food & drink / Alcoholic Drinks |
| Creative Team | Angus Macadam |
| Creative Team | Paul Jordan |
| Director | Nicolai Fuglsig |
| Director of Photography | Ellen Kuras |
| Producer | Nell Jordan |
| Producer | Suza Horvat |
| Executive Producer | Debbie Turner |
| Agency Producer | Carol Powell |
| Music Composer | Enrique Granados |
| Production Company | Morton Jankel Zander (MJZ) |
| Special Effects / VFX | The Mill |
Story
Tipping Point shows an entire community who, using an array of objects, come together to create the ultimate toppling dominos spectacle. The locals hold their breath as the first domino is tipped, beginning an intricate domino cascade. The excitement mounts as the chain reaction takes hold and books begin to fall, causing cascading crates and suitcases, oil drums are overturned, fridges fall and even cars tumble over in a precision course that weaves its way though the narrow, cobble stoned streets. As the magic unfolds, eager villagers race to see the result of their efforts.
