Abbott Mead Vickers BBDO, London

  • 151 Marylebone Road
  • London NW1 5QE
  • United Kingdom
  • Phone: 020 7616 3500
  • Fax: 020 7616 3600
  • Country Phone Code: 44

Guinness - “Tipping Point”

Diageo


TitleTipping Point
TaglineGood Things Come To Those Who Wait
AgencyAbbott Mead Vickers BBDO
AdvertiserDiageo
BrandGuinness
Product CategoryBeers, Ciders, Lagers
Campaign NameTipping Point
MarketUnited Kingdom
Country of ProductionUnited Kingdom
Date of First Broadcast/PublicationNovember 8, 2007
Media TypeTelevision & Cinema
Length90 Seconds
Awards New York Festivals - Innovative Advertising Awards, 2009 (Gold World Medal) for Beverages: Alcoholic
Eurobest, 2008 (Eurobest Bronze) for Alcoholic Drinks
London International Awards - LIA, 2008 (Silver) for Direction - Visual
The New York Festivals International Advertising Awards in All Media, 2008 (Silver) for Alcoholic Beverages
Kinsale Shark Advertising Festival, 2008 (Bronze) for International TV: Alcoholic Drinks Beer
Kinsale Shark Advertising Festival, 2008 (Gold) for International Craft: Best Direction
Kinsale Shark Advertising Festival, 2008 (Baby Shark) for
Cannes Lions International Festival of Creativity, 2008 (Bronze Lion) for Alcoholic Drinks
CLIO Awards, 2008 (Bronze) for Visual Effect
CLIO Awards, 2008 (Silver) for Editing
CLIO Awards, 2008 (Silver) for Direction
CLIO Awards, 2008 (Gold) for Cinematography
Art Directors Annual Awards, 2008 (Silver Cube) for Games/ Movies/ Webisodes/ Entertainment
D&AD Awards / Yellow Pencil, 2008 (Nominee) for TV & Cinema Crafts/Practical Special Effects
D&AD Awards / Yellow Pencil, 2008 (Nominee) for TV & Cinema Crafts/Production Design
International ANDY Awards, 2008 (Bronze) for Editing
International ANDY Awards, 2008 (Bronze) for Direction
Advertising Creative Circle Awards, 2008 (Gold) for Best Production Design
British Arrows, 2008 (Diploma) for Best 60-90 second TV commercial
British Arrows, 2008 (Bronze) for Best 30-60 Second TV Commercial
British Arrows, 2008 (Bronze) for Alcoholic Drinks
Cristal Festival, 2007 (Cristal) for Europe: Food/Beverage
Epica, 2007 (Gold) for Food & drink / Alcoholic Drinks
Creative Team Angus Macadam
Creative Team Paul Jordan
Director Nicolai Fuglsig
Director of Photography Ellen Kuras
Producer Nell Jordan
Producer Suza Horvat
Executive Producer Debbie Turner
Agency Producer Carol Powell
Music Composer Enrique Granados
Production Company Morton Jankel Zander (MJZ)
Special Effects / VFX The Mill

Story

“Tipping Point” shows an entire community who, using an array of objects, come together to create the ultimate toppling dominos spectacle. The locals hold their breath as the first domino is tipped, beginning an intricate domino cascade. The excitement mounts as the chain reaction takes hold and books begin to fall, causing cascading crates and suitcases, oil drums are overturned, fridges fall and even cars tumble over in a precision course that weaves its way though the narrow, cobble stoned streets. As the magic unfolds, eager villagers race to see the result of their efforts.