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TitleTipping Point
Agency
Campaign Tipping Point
Advertiser Diageo
Brand Guinness
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Tagline Good Things Come To Those Who Wait
Story “Tipping Point” shows an entire community who, using an array of objects, come together to create the ultimate toppling dominos spectacle. The locals hold their breath as the first domino is tipped, beginning an intricate domino cascade. The excitement mounts as the chain reaction takes hold and books begin to fall, causing cascading crates and suitcases, oil drums are overturned, fridges fall and even cars tumble over in a precision course that weaves its way though the narrow, cobble stoned streets. As the magic unfolds, eager villagers race to see the result of their efforts.
Media Type Television & Cinema
Length
Market United Kingdom
Production Company
Special Effects / VFX
Creative Team
Creative Team
Director
Director of Photography
Producer
Producer
Executive Producer
Agency Producer
Music Composer

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