AMV BBDO London, United Kingdom Full Service

Basic Info

Core Competencies: Digital, Branding/Product Development, Packaging/Design

Founded in: 1977

Network: BBDO Worldwide, Inc. (New York, United States)

Employees: 344

Awards: 1224

Creative Work: 108

Clients: 69


Contact

151 Marylebone Road
London NW1 5QE
United Kingdom
Phone: (+44) 020 7616 3500
Email:
Website: www.amvbbdo.com

Ian Pearman

Managing Director

Farah Ramzan Golant

Chief Executive

Phone: (+44) 020 7616 3832

Cilla Snowball

Chairman

Phone: (+44) 020 7616 3666

Core Competencies: Digital, Branding/Product Development, Packaging/Design

Founded in: 1977

Network: BBDO Worldwide, Inc. (New York, United States)

Employees: 344

Awards: 1224

Creative Work: 108

Clients: 69

AMV BBDO

151 Marylebone Road
London NW1 5QE
United Kingdom
Phone: (+44) 020 7616 3500
Email:
Website: www.amvbbdo.com

Ian Pearman

Managing Director

Farah Ramzan Golant

Chief Executive

Phone: (+44) 020 7616 3832

Cilla Snowball

Chairman

Phone: (+44) 020 7616 3666

AMV BBDO and The National Lottery launch emotive Olympic TV spot for next stage of the ‘Life-Changing’ campaign

June 12, 2012

Today, 11th June, the new TV spot for the National Lottery’s ‘Life-Changing’ campaign launches.

The 60” TV ad, created by AMV BBDO, aims to bring to life The National Lottery’s contribution to the Olympics, and to British athletes. A huge number of the 2012 generation of Lottery-funded Olympic athletes have parents who, in their day, had the same innate talent as their children but didn’t have the opportunity to realise their potential because National Lottery funding didn’t exist until 1997.

The film, shot on location in the North of England, tells the story of a woman who loved to run but who never pursued her dream, due to lack of funding. We then experience the subsequent joy and pride of this woman, now a mother, as she watches her daughter achieve their shared dream of Olympic glory, which was made a reality for her daughter because of National Lottery funding.

The story is inspired by Jenny Meadows, a National Lottery-funded 800m British athlete whose mother, Barbara Meadows, was unable to compete at a professional level due to lack of funding.

This is the next stage of the Life-Changing campaign, which was launched in March 2012 and aims to tell the story of The National Lottery’s consistent commitment to their Lottery Good Causes, of which London 2012 is just one aspect.

The ad will air for a month across National TV and in cinemas.