September 18, 2012
Sainsbury’s is tomorrow (Saturday 15th September) launching the next in a series of adverts encouraging its customers to Live Well For Less.
The new advert, which will air during XFactor, will run throughout autumn and celebrates simple pleasures that parents can share with their children, focusing on a father and daughter as they go through the process of building and then flying a kite.
Filmed on location in Colley Hill, Surrey, the 60 second advert highlights Sainsbury's commitment to helping its customers to Live Well For Less by demonstrating how parents and children can create memorable and enjoyable moments together, without having to worry about undertaking costly activities.
Played out to the song from family favourite film Mary Poppins, ‘Let’s go fly a kite’, the music pulls on childhood heartstrings and links to Sainsbury’s previous summer Live Well for Less advert music choice of ‘The Monkees’.
Sarah Warby, Marketing Director, Sainsbury's says: "This new advert continues to showcase our commitment to helping customers Live Well For Less, highlighting that great memories need not come with great cost. As summer draws to a close and autumn sets in, all of Sainsbury’s customers can rest assured that they can enjoy competitive prices without compromising on quality or values.”
The advert was directed by Tony Barry of Sonny Production Company. Tony, who directed Sainsbury's previous 'father and son' and ‘summer moments’ adverts, has been responsible for memorable adverts for a wide range of companies including VW, MTV and Land Rover.