October 3, 2012
AMV BBDO and Heinz today launch a new ad for Heinz Classics Soup to remind people of the comforting warmth a bowl of Heinz Classics Soup can bring as the weather becomes more wintery.
The ad will feature a 60” and a 30” version during selected national programming.
Whilst the imminent return of winter is not something that most people welcome with open arms, there is no better feeling than coming in from the cold and wet weather and warming up over a hot bowl of soup as the rain lashes down outside.
The charming spot, sees a woman who has just experienced the worst of the British winter, arriving at her door, completely soaked through. Once inside her home, she goes through the process of trying to warm herself up from the outside in. She tries a bath, drying her hair with a blow dryer and pulling on layers of warm clothes. Eventually, she sits down to enjoy a delicious, steaming bowl of Heinz Cream of Tomato Soup, and is instantly cheered, and warmed from the inside out, with the wintry weather she experienced finally forgotten.
Heinz Classics Soup is still the nation’s favourite soup brand and has been warming people throughout winter for over 100 years. This latest ad reminds viewers that, as always, it has to be Heinz.
The ‘I Love Winter’ TV campaign is supported radio adverts, which feature celebrity voiceovers. Going live in late October, the radio adverts will run until throughout autumn and winter featuring familiar personalities such as Tom Baker and Caroline Quentin reflecting on their experiences of Heinz Soup. The radio adverts will be tuned to the weather conditions, and up weighted when the temperatures drop.
The campaign will run throughout winter from the 1st October until March.