Abbott Mead Vickers BBDO, London

  • 151 Marylebone Road
  • London NW1 5QE
  • United Kingdom
  • Phone: 020 7616 3500
  • Fax: 020 7616 3600
  • Country Phone Code: 44

BT SPORT LAUNCHES TV ADVERTISING CAMPAIGN

May 9, 2013
“Teaser from BT Sport Studio to showcase sporting talent including Gareth Bale and Robin Van Persie”
BT Sport’s advertising campaign will hit television screens for the first time today and will reveal the exciting and accessible personality of its new channels. The campaign is set to illustrate BT Sport’s impressive content offering and showcase a wide cast of sporting talent through a series of spectacular set pieces.
BT Sport presenter Jake Humphrey will take viewers on a journey that shows a range of sporting stars in action. It starts with Manchester United striker Robin Van Persie demonstrating amazing skills on a giant stage, before capturing Aviva Premiership and Saracens star Ernst Joubert and Everton midfielder Marouane Fellaini mid-flight. The campaign will show British tennis star Heather Watson in action returning a series of balls, Tottenham and Wales hero Gareth Bale taking a free kick and Manchester City and England goalkeeper Joe Hart making a spectacular save.
England rugby stars Owen Farrell, Joe Launchbury and Manu Tuilagi will usher Jake through a fierce rugby game to presenter and broadcaster Clare Balding who is chatting to footballer Rio Ferdinand. Jake will then encounter Arsenal captain, Thomas Vermaelen, and England and Liverpool’s Daniel Sturridge, who are sprinting inside giant wheels which power up a huge red ‘LIVE’ sign. The action concludes with Jake arriving in the BT Sport studio and a pillar of TV screens lighting up the darkness to show some dramatic action from Barclays Premier League Football and Aviva Premiership Rugby players. The glow from the screens will reveal a vast studio audience seated around the hub of the BT Sport studio. Viewers will then see an end frame: BT Sport, Great sport happens here.
David James, marketing director for Consumer, BT Retail, said: “The new series of adverts for BT Sport will showcase the great range of live sporting action and the amazing deal we are offering, especially to BT broadband customers. We hope the glimpse behind the scenes of our new sports studio with our great line up of presenters will really whet sporting fans’ appetite for what’s to come.”
The TV ad was directed by Martin Krejci. The campaign was created by AMV BBDO and media bought by Maxus. The soundtrack is Wor by Django Django.
The new television campaign will be supported by a national outdoor advertising campaign featuring BT Ambassadors, Gareth Bale, Robin Van Persie, Alex-Oxlade Chamberlain, Georgios Samaras, Owen Farrell, Chris Robshaw & Manu Tuilagi. There will also be press and digital activity focused around key sporting dates over the next month. The campaign will have a strong focus on social media with activity across Facebook, Twitter and Youtube counting down towards the launch of the BT Sport channels with rewards and exclusive content for fans.
BT Sport has the rights to show 38 exclusively live games a season from the Barclays Premier League, including 18 of the top picks, and has also secured the rights to live top tier matches from Serie A in Italy, Ligue 1 in France, Brasileiro in Brazil and Major League Soccer in the US.
BT’s acquisition of ESPN’s TV channels business in the UK and Ireland will also bring the rights to show live games for the 2013/14 FA Cup with Budweiser on ESPN, Scottish Premier League, UEFA Europa League and the German Bundesliga.
BT Sport will also exclusively show up to 69 live rugby union games from the Aviva Premiership. In addition, BT has signed a deal with the Women’s Tennis Association (WTA) to show live tennis from 21 global tournaments, including the TEB BNP Paribas WTA Championships.
The BT Sport channels will be based at the iCITY development at the Queen Elizabeth Park in Stratford. The advert will invite viewers to sign up to BT Sport via www.btsport.com or by calling BT.

AMV BBDO and Sainsbury’s launch new campaign to celebrate everyday food.

May 8, 2013

by Sainsbury’s Campaign

Sainsbury’s understand the pleasure that good quality, well priced food brings. This campaign celebrates and elevates everyday food to communicate the quality of the by Sainsbury’s range.

Everyday food made special by Sainsbury’s

Sainsbury’s Own Brand is its’ pride and joy and it is known for its great quality. With our campaign we wanted to hero those everyday favorites that consume our thoughts and make us happy; food that you just want to reach out and grab off the screen.

The campaign runs across 3x 30 second TV ads, and extensive press and outdoor. Using very high production values, we’ve captured beautiful everyday food and used distinctive typography to show off the quality of the by Sainsbury’s range.

AMV BBDO and Mobil 1™ Gets You Up Close and Personal with Grand Prix Racing

April 30, 2013

Today, 30th April, Mobil 1™ launches an exciting racing-themed competition which will offer winners unique behind-the-scenes access to the Vodafone McLaren Mercedes Formula 1 team. The ‘Get Personal’ competition gives motorsports fans a chance to virtually experience life in the pit lane, with an opportunity to join the Vodafone McLaren Mercedes Formula 1 team for a weekend and win unique merchandise.
‘Get Personal’ is the first campaign that AMV BBDO has created for ExxonMobil since winning the business last year. The campaign kicks off with a 70” launch film that will run across Europe online supported by YouTube, Facebook and Go Viral, as well as blogger seeding and online display advertising.
The launch film shows our everyday hero, Dave, living up-close and personal with motorsports, in just the same way Mobil 1™ does.
Dave arrives home in his ordinary car, only to be met by team of Formula 1 mechanics and a pit girl with his drive time on a pit board. As he enters his house and goes from room to room we see that the entire Vodafone McLaren Mercedes Formula 1 team has taken over. There is a presenter in the coat cupboard reporting on his drive home, mechanics working on an engine in the living room, technicians working on lap tops, a full Formula 1 car is being tested in the garage, and there is even a team member preparing the evening meal. Our protagonist, used to seeing such a hive of activity, wanders upstairs to relax, only to find his wife watching TV with members of the pit crew.
The film invites viewers to get close to motorsports, and win the opportunity to be an extra team member at a Formula 1 event. To enter the competition, viewers must first visit the campaign hub at www.mobil1.com/getpersonal where they can explore how Mobil 1™ work with Vodafone McLaren Mercedes and the role the product plays in the team‘s success.
The entry mechanic to the competition is then to complete a personalised film online. Entrants will receive back their own personalised video that takes them behind the scenes and virtually transforms them into a test driver.
The lucky grand prize winner of the competition will head to the 2013 Formula 1TM United States Grand Prix where, along with a tour of the pit lane, the winner will have the opportunity to sit side-by-side with Mobil 1™ technicians as they analyse the oil and fuel used on track. A selection of runners-up will receive exclusive personalised merchandise, including actual componentry from inside the race car.

Time stands still in Camelot and AMV BBDO’s new ad campaign for National Lottery Scratchcards

April 17, 2013
Today, 17th April Camelot has announced the launch of a new campaign for National Lottery Scratchcards: ‘There’s no time like now’. The multi-channel campaign explores the all absorbing ‘what if I win?’ moment that you experience when playing a National Lottery Scratchcard.
To support the campaign, AMV BBDO has created two TV ads which, instead of focusing on the top Scratchcard prizes available, tap into the anticipation and excitement felt during the moment of play – that moment when the hustle and bustle of the world around you stops and you seem to be outside of time, knowing that everything can change in an instant.
The two 20” spots focus on two different moments of play – in the first, we see a woman sitting on a park bench; in the second, we see a couple playing together in a busy café. In each ordinary scenario, the people playing National Lottery Scratchcards are so absorbed in the moment that time around them stands still. Joggers in the park are frozen mid-stride and cyclists halt in their tracks; a waitress in the café stops serving coffee mid-pour and a chef comes to a standstill. A voiceover reminds us that ‘There’s no time like now’.
In dramatising these moments, the aim is to remind infrequent and occasional players of the experience and excitement of playing. The campaign also aims to reinforce the message that people not only play National Lottery Scratchcards for the chance to win big, but also for that heart-stopping moment when nothing else matters and there are endless possibilities.
The first 20” execution will run from Sunday 21 April until Saturday 18 May; the second spot will first air in the summer.

The Kids Company ‘Make It Stop’ Vine Campaign

April 15, 2013
Launching on Monday 15th April, the Kids Company campaign leverages Vine’s six second, looped film format to depict distressing scenes of neglect, malnutrition and abuse, followed by a call to ‘make it stop’ and a text code enabling viewers to make an instant donation.
Every text donation will unlock a second, ‘thank you’ film which will show the same children in positive, safe scenarios. Until now, brands have used Vine to share light-hearted, funny films. This is believed to be the first time a charity has moved away from this style and addressed a social issue.
Created by AMV BBDO, the UK’s biggest advertising agency, the films have simply been created and uploaded on a smartphone, with no media spend or post production. The luxury of complex camera equipment and multiple camera-angles didn’t exist; a single iPhone 5 was used, making the bearer the cameraman, director and DOP in one. As Vine films must be uploaded as soon as they’re created, without being post-produced in any way, everything from the sound effects to the ‘end frame’ had to be captured in the shot.
Kids Company Founder, Camila Batmanghelidjh, said: "Child abuse and neglect is devastatingly isolating. Twitter is all about friendship and connectedness. There will be so many maltreated children who will be grateful to know that Twitter cared enough to help them"
Follow Kids Company on Twitter @KidsCo_Tweets
https://twitter.com/KidsCo_Tweets