Let’s go fly a kite…. Sainsbury’s launches Autumn TV advert featuring simple childhood pleasure
September 18, 2012
Sainsbury’s is tomorrow (Saturday 15th September) launching the next in a series of adverts encouraging its customers to Live Well For Less.
The new advert, which will air during XFactor, will run throughout autumn and celebrates simple pleasures that parents can share with their children, focusing on a father and daughter as they go through the process of building and then flying a kite.
Filmed on location in Colley Hill, Surrey, the 60 second advert highlights Sainsbury's commitment to helping its customers to Live Well For Less by demonstrating how parents and children can create memorable and enjoyable moments together, without having to worry about undertaking costly activities.
Played out to the song from family favourite film Mary Poppins, ‘Let’s go fly a kite’, the music pulls on childhood heartstrings and links to Sainsbury’s previous summer Live Well for Less advert music choice of ‘The Monkees’.
Sarah Warby, Marketing Director, Sainsbury's says: "This new advert continues to showcase our commitment to helping customers Live Well For Less, highlighting that great memories need not come with great cost. As summer draws to a close and autumn sets in, all of Sainsbury’s customers can rest assured that they can enjoy competitive prices without compromising on quality or values.”
The advert was directed by Tony Barry of Sonny Production Company. Tony, who directed Sainsbury's previous 'father and son' and ‘summer moments’ adverts, has been responsible for memorable adverts for a wide range of companies including VW, MTV and Land Rover.
AMV BBDO create global campaign for Plan International
September 7, 2012
AMV BBDO has produced a multi-media campaign on behalf of development charity Plan International to ignite a global movement of support for young girls’ rights to an education. Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised. Omnicom agencies OMD, Platinum Rye, GMR Marketing and Porter Novelli have also been integral partners in delivering this campaign and event.
Plan International believes that there is a very simple solution to complex issue of poverty alleviation in the developing world, and it starts with girls. A girl born into one of the poorest regions of the world is one of the most disadvantaged people on the planet. The challenges start in early childhood and continue through every single step of growing up. A disadvantaged girl is likely to grow into a disadvantaged woman. But if you give girls access to a good education, it has a profound and proven effect.
With education, a girl in the developing world will have higher self-esteem, gain essential life skills, will marry later and have healthier children. Her chances of getting AIDS and HIV will be significantly reduced and it is less likely that she will be affected by sexual harassment or human trafficking. What’s more, she will be able to pass on the benefit of her education to her children and the generation that follows.
Two films, print and a digital campaign drive people to the hub of the campaign – raiseyourhandnow.com – that leads users onto a facebook app allowing them to click - and raise a virtual hand in support. Users can then see who else has joined the movement, watch and share the films, and invite others to join them in raising their hands.
The first of the two films is shot by Sara Dunlop of Rattling Stick in a documentary-style, and features Sunshine, a young girl who was living with her family in the street slums of the Philippines’ capital of Manila. (Subsequent to the filming of the ad, Sunshine and her family were rehoused and provided with financial support for food and education by a local government agency.)
The second, shot by Theo Delaney at Hotspur & Argyle, features the acclaimed Slumdog Millionaire actress Frieda Pinto talking directly to camera, articulating the movement’s manifesto and highlighting the importance of educating young girls across the world in order to alleviate poverty.
Paula Roberts, Because I Am A Girl Project Lead at Plan International comments:
“Plan's firsthand experience shows that when given a chance girls are capable of lifting themselves, their families and their communities out of poverty. To give this campaign momentum we needed an inspiring idea people could unite behind. With the tireless support, and creative energy of the AMVBBDO team and the Omnicom group partners, we are able to share this powerful message with people all around the world who like us believe that by educating girls we can break the cycle of poverty.”
Cilla Snowball, Group Chairman and Group CEO of AMV BBDO adds:
“We are excited that AMV BBDO’s work is spearheading this huge global Omnicom initiative for Plan, uniting Plan offices around the world behind such a critical issue – the vital importance female education can play in poverty alleviation.”
The films are currently running on the Plan International main website as well as across the websites of the Plan network globally, and a seeding campaign will be executed in the UK and North America. The 30” edits of the films are to be broadcast in the same regions up until 11th October and will be supported by print executions.
BT Group launches new TV Advertising Campaign. “Connecting you to the heart of the Olympic and Paralympic Games”
August 6, 2012
On 6th August, BT’s new brand advertising campaign will hit screens for the first time. The campaign supports BT’s sponsorship of London 2012 and will illustrate how the company is delivering the communication services that allow everyone to experience and share the magic of the Olympic and Paralympic Games.
The new campaign tells a story of how BT is bringing people together to share the greatest moments of London 2012. The ‘plot’ involves a number of people in various locations including the Olympic stadium, at home, at work and out and about with friends and family. It will show their reactions as BT helps people to share in the emotions – the highs and the lows - of the Games, culminating in a huge crowd celebrating at BT London Live in Hyde Park.
Suzi Williams, Director Group Marketing and Brand, BT, said: “BT is immensely proud to be bringing so many people together to share in the magic of London 2012. As the official communications services partner, the range of BT products and services we are providing is fundamental and at the heart of what is set to be the greatest show on earth. Our new advert is a great way to illustrate exactly how BT is connecting people to some truly memorable moments.”
BT has consistently been the most recognised sponsor in its category (Tier 1 domestic sponsors) according to surveying from Nielsen, LOCOG’s official research provider.
The new television campaign will also be supported by national outdoor advertising on bus sides and BT phone kiosks featuring BT Ambassadors Oscar Pistorius and Jonathan and Alistair Brownlee, along with press and digital activity, advertising on 750 London taxis and on Transvision screens in major national train stations.
The TV ad was directed by Steve Cope through Rattling Stick. The campaign was created by AMV BBDO and media bought by Maxus.
AMV BBDO and The National Lottery launch emotive Olympic TV spot for next stage of the ‘Life-Changing’ campaign
June 12, 2012
Today, 11th June, the new TV spot for the National Lottery’s ‘Life-Changing’ campaign launches.
The 60” TV ad, created by AMV BBDO, aims to bring to life The National Lottery’s contribution to the Olympics, and to British athletes. A huge number of the 2012 generation of Lottery-funded Olympic athletes have parents who, in their day, had the same innate talent as their children but didn’t have the opportunity to realise their potential because National Lottery funding didn’t exist until 1997.
The film, shot on location in the North of England, tells the story of a woman who loved to run but who never pursued her dream, due to lack of funding. We then experience the subsequent joy and pride of this woman, now a mother, as she watches her daughter achieve their shared dream of Olympic glory, which was made a reality for her daughter because of National Lottery funding.
The story is inspired by Jenny Meadows, a National Lottery-funded 800m British athlete whose mother, Barbara Meadows, was unable to compete at a professional level due to lack of funding.
This is the next stage of the Life-Changing campaign, which was launched in March 2012 and aims to tell the story of The National Lottery’s consistent commitment to their Lottery Good Causes, of which London 2012 is just one aspect.
The ad will air for a month across National TV and in cinemas.
Blackberry unveils latest ad creative
May 18, 2012
The smartphone brand launch a new campaign for ‘people of action’
This Saturday (12th May 2012) BlackBerry will launch its brand new TV advertising campaign, by Abbott Mead Vickers BBDO, during the final of the nation’s most popular entertainment show. The ad will have its inaugural airing during a break in ITV 1 show Britain’s Got Talent as part of a multi-million pound global campaign to celebrate people of action and highlight the strengths of BlackBerry’s latest smartphones and tablets.
The engaging advertising campaign sees a series of simple images, paired in such a way as to showcase the juxtaposition between active and inactive choices. Based on the key insight that BlackBerry users are people of action and that BlackBerry devices facilitate action, the fun and quirky scenes include a pair of slippers versus a pair of ballet shoes, a cookery book versus a take-away and a group of friends on a sofa versus a group on an amusement park ride. Real-life actors, cartoon imagery and computer graphics have been incorporated into the advert which culminates with the imposing statements; “There are people who don’t. And there are people who do,” followed by the thought-provoking question, “Do you?”
Directed by Kevin Thomas, who can attribute commercials for Mini Cooper, American Express and Adidas to his credit, the first 40 second ad will also be followed by two 30 second versions in addition to a 60 second cinema edit to go live nationwide from the beginning of June.
Sarah Probert, Senior Director of Brand Marketing and Communication at RIM comments: “We are excited about the launch of our new BlackBerry campaign and are looking forward to consumers engaging with the content from this weekend. Our intention with this advert and our campaign as a whole is to celebrate the idea of choice. We all make choices every day and BlackBerry is there to help the consumer make those decisions and achieve their goals”.