Sainsbury’s understand the pleasure that good quality, well priced food brings. This campaign celebrates and elevates everyday food to communicate the quality of the by Sainsbury’s range.

Everyday food made special by Sainsbury’s

Sainsbury’s Own Brand is its’ pride and joy and it is known for its great quality. With our campaign we wanted to hero those everyday favorites that consume our thoughts and make us happy; food that you just want to reach out and grab off the screen.

The campaign runs across 3x 30 second TV ads, and extensive press and outdoor. Using very high production values, we’ve captured beautiful everyday food and used distinctive typography to show off the quality of the by Sainsbury’s range.

The campaign, developed with AMV BBDO*, marks a new focus for the Whiskas® brand, brings to life the idea that there is a big cat inside every small cat. The campaign, which will run for 18 weeks, explains that many traits of domestic felines are rooted in behaviours of their wild relatives and celebrates Whiskas®’ heritage, expertise and more than 50 years of knowledge of cat nutrition.

The 50-second advert, which aired on ITV1 during the ad break for Coronation Street, shows a leopard exploring a snowy environment at night, which is then revealed to be a neighbourhood garden. The leopard hears a dog bark and runs towards a house’s cat flap. As it enters the house, the leopard transforms into the recognisable silver tabby cat, associated with Whiskas®.

Miranda Sambles, UK Marketing Director Mars Petcare, said: “At Whiskas® we understand a feline’s natural instincts like no one else and we know that big cats and little cats share a lot of behaviours. Our new Big Cat Little Cat campaign brings this insight to life in an engaging way. In understanding the link between the two cat types, our product range gives cats all that they naturally need in one brand.”

Dr. Sandra McCune, Scientific Leader of Human-Animal Interaction at the WALTHAM® Centre for Pet Nutrition, added: “For 50 years, the WALTHAM® Centre for Pet Nutrition has been a leading authority within the field of pet nutrition and care and underpins product development across the Mars Petcare portfolio. Many owners will recognise character traits in their own cats that they’d see in big cats, whether that’s scratching posts or hunting at night.”

The 50 second ad will be supported by an additional 30 second ad, online activity and PR.

The new ad, developed by AMV BBDO, aims to remind consumers of the superior taste and texture of GALAXY® chocolate and can be seen during the advertising break of ITV1’s Mr. Selfridge. The star is brought back to life as the new ‘Galaxy Girl’ using cutting edge CGI technology* to create never-before-seen footage of Audrey in a GALAXY® advert. It tells the simple, elegant story of our film star protagonist, Audrey Hepburn, seeking a place to enjoy her GALAXY® chocolate; a move akin to one from cotton to silk.

Set in the 1950’s on Italy’s Amalfi coast, the setting is reminiscent of the movies that made Hepburn famous. The advert sees the beautiful young Audrey sitting on a crowded bus, wondering when she’ll be able to indulge in her GALAXY® chocolate bar. A car pulls up alongside the bus and she catches the handsome driver’s eye – she seizes the opportunity to leave the bus to recline in the luxurious back seat of the open top car where she enjoys her GALAXY®. As they drive into the distance, the endframe reminds viewers that with its silky, smooth taste, GALAXY® is a pleasure worth taking.

Michael Magee, Vice President Marketing Mars Chocolate UK, commented: “Audrey Hepburn is a true style icon and perfectly evokes the feeling of smooth elegance associated with the GALAXY® brand. The use of Audrey, along with reviving our strapline ‘why have cotton when you can have silk?’ reflects an increased focus on our largest chocolate brand. At the 59th Cannes Lions International Festival of Creativity Mars received the prestigious Advertiser of the Year Award. This was a testament to the fantastic work of our Associates and agency teams. We pride ourselves on creativity that connects with consumers – and the revival of Audrey Hepburn for this GALAXY® campaign is a great example of this.”

The 60 second ad will be supported by an additional 30 second ad, press, sampling, digital activation and PR running nationally from the 24th February 2013.

Featuring an image of Napoleon with a cauliflower ear, the ad highlights the age-old sporting competitiveness between the two nations with the headline reading "Hostilities renewed. Trafalgar. Waterloo. Twickenham?". The advert will run this weekend only, in national and London based press, including The Times, The Guardian, The Evening Standard and Metro.

The 6 Nations advert is the third to appear as part of a reactive campaign planned by AMV BBDO for Eurostar in 2013. Each creative is designed in response to a relevant topical event, and uses playful imagery and taglines to offer a witty Eurostar perspective. Already this month, for example, Eurostar launched print adverts which played on David Beckham’s move to football club Paris St Germain and encouraged passengers to celebrate Valentine’s Day.

CANCER RESEARCH UK is launching a bold new brand campaign on Boxing Day 2012. The integrated campaign will take the charity’s advertising in a new direction, using thought-provoking and visually striking creative executions, highlighting the power of research in bringing forward the day all cancers are beaten. It is the first major advertising campaign Cancer Research UK has carried out since its brand refresh in September 2012, and aims to showcase the importance of its life-saving research; to make its work feel relevant; and to empower people to help beat cancer sooner by supporting the charity.
The integrated campaign will appear across television, radio, press, outdoor and digital, and be supported by a full press, PR and social media strategy from 26 December 2012 until the end of February 2013. Across the range of channels the power of research will be told in different ways – by highlighting the inspiring power of Cancer Research UK’s science, by proving progress made through investment in research across a range of cancers, and by sharing the stories of real people who are alive today because of research as real life proof of its power.
The television campaign will feature two different executions. The first version, launching on Boxing Day, will champion the power of Cancer Research UK’s pioneering research in the ongoing fight against cancer. The second, launching on 3rd January, will showcase the progress we have already made in treating childhood leukaemia and highlighting the fact that one day we will beat all cancers.
The TV ads are the work of award-winning director, Frank Budgen, who working with advertising agency AMV BBDO, has taken the charity’s advertising in a completely new direction. The 60” launch ad introduces the idea that cancer’s ultimate enemy is research, and takes the viewer on a journey engaging with science, demonstrating the power of research in the fight against cancer. The overarching message is one of inspiration; building belief that one day cancer will be beaten and that it’s now cancer’s turn to be afraid.
Frank identified strongly with the key theme of the importance of research in beating cancer. He said: “The opportunity to get involved in this campaign was one I couldn’t pass up. It was a challenge that I really wanted to take on. And, hopefully, we have created a strong campaign that will stand out and engage as many people as possible in the fight against cancer”.
Cancer Research UK has used personal testimonials of people who are alive today because of research to support their radio and press advertising. These simple but impactful real life stories are the proof in demonstrating the power of pioneering research in saving lives. A mix of stories are told, including that of TV presenter and kidney cancer survivor Nicholas Owen, to show that cancer can affect everyone, and ultimately demonstrating that the benefit of research is that more survivors are alive today.
The charity worked with renowned photographer Nadav Kander on the press strand of the campaign. He said: “I very much wanted to be involved with the charity. Cancer is all around us and increasingly so. I felt very connected with the cause and wanted to make authentic portraits of sufferers that show truth and integrity.”
Cancer Research UK has taken a different creative approach with the outdoor strand of the campaign. By using short, powerful, bold statements, alongside attention-grabbing imagery, the charity aims to drive conviction in their work and challenge people’s current perceptions. Messaging will drive belief in the power research has to kill cancer. Outdoor advertising will appear on roadside 6$ and 48$ across the country from 31st December onwards.
The integrated communications campaign will include national and regional PR led by Cancer Research UK’s in-house teams. The social media campaign has been devised and delivered by 33 Seconds, making use of the social platform Pinterest alongside more typical channels Facebook and Twitter. Digital agency Conran will be delivering a full digital campaign that will feature a series of short films showcasing the power of research through different people’s stories. Retained agency Mediacom will manage the media purchasing strategy.
Natasha Hill, Director of Brand and Strategic Marketing at Cancer Research UK said: “This has got to be our boldest and most exciting advertising campaign so far. We’re taking a new approach which we hope will help reignite support for the work we carry out. We’re making progress day by day, but we can’t sit back and relax. One day we will beat all cancers, and we’d like everyone to help us make it sooner.”

Today, Doritos is excited to announce that the UK’s favourite Mariachi band, Mariachi Doritos, are back to add a bit of Mexican fun to the festive season with a catchy version of East 17’s Christmas classic, ‘Stay Another Day’. The music video, starring the song’s writer Tony Mortimer, is available for all to enjoy on the Doritos Facebook page as a festive treat.

Mariachi Doritos, stars of Doritos’ ‘For fun…Add a little Mexican’ campaign, brought fun to house parties across the UK this summer by performing their unique renditions of much-loved hits including, ‘Don’t You Want Me’ by Human League and ‘Love Machine’ by Girls Aloud. The band has now joined forces with Mortimer to get consumers in the party spirit. Swapping sunshine and sombreros for snowflakes and puffa jackets, the merry Mexicans have given the music video a festive Mariachi makeover.

The star of the 90s ‘bad boy’ band, Tony Mortimer said: “Mariachi Doritos are great guys. It was really fun collaborating with them and giving our classic song a bit of a Mexican twist!”

Mariachi Doritos lead singer, Roberto Jimenez added: “We loved recording ‘Stay Another Day’ and adding our signature Mariachi sound to it. Hopefully this video will bring a little bit of Mexican fun to everyone this Christmas.”

The spoof music video is the next melodious instalment from Mariachi Doritos on their mission to make parties even better this festive season. Mariachi Doritos and East 17 fans needn’t wait any longer to watch the revamp of the Christmas classic – just head to the Doritos Facebook or YouTube pages to watch it: www.facebook.com/doritos, www.youtube.com/DoritosUK.

What’s more, Mariachi Doritos cover of ‘Stay Another Day’ will be available as a downloadable single from 17^th December on iTunes, so you can have a little bit of Mexican fun at the push of a button! All profits will go to Crisis, the national charity for single homeless people in support of their Crisis at Christmas campaign.

Whilst the imminent return of winter is not something that most people welcome with open arms, there is no better feeling than coming in from the cold and wet weather and warming up over a hot bowl of soup as the rain lashes down outside.

The charming spot, sees a woman who has just experienced the worst of the British winter, arriving at her door, completely soaked through. Once inside her home, she goes through the process of trying to warm herself up from the outside in. She tries a bath, drying her hair with a blow dryer and pulling on layers of warm clothes. Eventually, she sits down to enjoy a delicious, steaming bowl of Heinz Cream of Tomato Soup, and is instantly cheered, and warmed from the inside out, with the wintry weather she experienced finally forgotten.

Heinz Classics Soup is still the nation’s favourite soup brand and has been warming people throughout winter for over 100 years. This latest ad reminds viewers that, as always, it has to be Heinz.

The ‘I Love Winter’ TV campaign is supported radio adverts, which feature celebrity voiceovers. Going live in late October, the radio adverts will run until throughout autumn and winter featuring familiar personalities such as Tom Baker and Caroline Quentin reflecting on their experiences of Heinz Soup. The radio adverts will be tuned to the weather conditions, and up weighted when the temperatures drop.

The campaign will run throughout winter from the 1st October until March.

The new advert, which will air during XFactor, will run throughout autumn and celebrates simple pleasures that parents can share with their children, focusing on a father and daughter as they go through the process of building and then flying a kite.

Filmed on location in Colley Hill, Surrey, the 60 second advert highlights Sainsbury's commitment to helping its customers to Live Well For Less by demonstrating how parents and children can create memorable and enjoyable moments together, without having to worry about undertaking costly activities.

Played out to the song from family favourite film Mary Poppins, ‘Let’s go fly a kite’, the music pulls on childhood heartstrings and links to Sainsbury’s previous summer Live Well for Less advert music choice of ‘The Monkees’.

Sarah Warby, Marketing Director, Sainsbury's says: "This new advert continues to showcase our commitment to helping customers Live Well For Less, highlighting that great memories need not come with great cost. As summer draws to a close and autumn sets in, all of Sainsbury’s customers can rest assured that they can enjoy competitive prices without compromising on quality or values.”

The advert was directed by Tony Barry of Sonny Production Company. Tony, who directed Sainsbury's previous 'father and son' and ‘summer moments’ adverts, has been responsible for memorable adverts for a wide range of companies including VW, MTV and Land Rover.

The new campaign tells a story of how BT is bringing people together to share the greatest moments of London 2012. The ‘plot’ involves a number of people in various locations including the Olympic stadium, at home, at work and out and about with friends and family. It will show their reactions as BT helps people to share in the emotions – the highs and the lows - of the Games, culminating in a huge crowd celebrating at BT London Live in Hyde Park.

Suzi Williams, Director Group Marketing and Brand, BT, said: “BT is immensely proud to be bringing so many people together to share in the magic of London 2012. As the official communications services partner, the range of BT products and services we are providing is fundamental and at the heart of what is set to be the greatest show on earth. Our new advert is a great way to illustrate exactly how BT is connecting people to some truly memorable moments.”

BT has consistently been the most recognised sponsor in its category (Tier 1 domestic sponsors) according to surveying from Nielsen, LOCOG’s official research provider.

The new television campaign will also be supported by national outdoor advertising on bus sides and BT phone kiosks featuring BT Ambassadors Oscar Pistorius and Jonathan and Alistair Brownlee, along with press and digital activity, advertising on 750 London taxis and on Transvision screens in major national train stations.

The TV ad was directed by Steve Cope through Rattling Stick. The campaign was created by AMV BBDO and media bought by Maxus.

The 60” TV ad, created by AMV BBDO, aims to bring to life The National Lottery’s contribution to the Olympics, and to British athletes. A huge number of the 2012 generation of Lottery-funded Olympic athletes have parents who, in their day, had the same innate talent as their children but didn’t have the opportunity to realise their potential because National Lottery funding didn’t exist until 1997.

The film, shot on location in the North of England, tells the story of a woman who loved to run but who never pursued her dream, due to lack of funding. We then experience the subsequent joy and pride of this woman, now a mother, as she watches her daughter achieve their shared dream of Olympic glory, which was made a reality for her daughter because of National Lottery funding.

The story is inspired by Jenny Meadows, a National Lottery-funded 800m British athlete whose mother, Barbara Meadows, was unable to compete at a professional level due to lack of funding.

This is the next stage of the Life-Changing campaign, which was launched in March 2012 and aims to tell the story of The National Lottery’s consistent commitment to their Lottery Good Causes, of which London 2012 is just one aspect.

The ad will air for a month across National TV and in cinemas.

This Saturday (12^th May 2012) BlackBerry will launch its brand new TV advertising campaign, by Abbott Mead Vickers BBDO, during the final of the nation’s most popular entertainment show. The ad will have its inaugural airing during a break in ITV 1 show Britain’s Got Talent as part of a multi-million pound global campaign to celebrate people of action and highlight the strengths of BlackBerry’s latest smartphones and tablets.

The engaging advertising campaign sees a series of simple images, paired in such a way as to showcase the juxtaposition between active and inactive choices. Based on the key insight that BlackBerry users are people of action and that BlackBerry devices facilitate action, the fun and quirky scenes include a pair of slippers versus a pair of ballet shoes, a cookery book versus a take-away and a group of friends on a sofa versus a group on an amusement park ride. Real-life actors, cartoon imagery and computer graphics have been incorporated into the advert which culminates with the imposing statements; “There are people who don’t. And there are people who do,” followed by the thought-provoking question, “Do you?”

Directed by Kevin Thomas, who can attribute commercials for Mini Cooper, American Express and Adidas to his credit, the first 40 second ad will also be followed by two 30 second versions in addition to a 60 second cinema edit to go live nationwide from the beginning of June.

Sarah Probert, Senior Director of Brand Marketing and Communication at RIM comments: “We are excited about the launch of our new BlackBerry campaign and are looking forward to consumers engaging with the content from this weekend. Our intention with this advert and our campaign as a whole is to celebrate the idea of choice. We all make choices every day and BlackBerry is there to help the consumer make those decisions and achieve their goals”.

Following the success of previous “IT HAS TO BE HEINZ” activity, which led to a significant increase in sales across various Heinz categories, the new £3.5m campaign focuses on Heinz Tomato Ketchup, Heinz Salad Cream, Heinz Mayonnaise and Heinz Barbecue Sauce. It will build on the emotional connection that the Heinz brand holds with consumers, ensuring that the full range is front of mind throughout the summer.

The TV and radio adverts focus on how Heinz Sauces are an integral part of eating outdoors and spending a summer celebrating with friends and family.With key sporting events and bank holidays this summer, consumers have plenty to celebrate and what better way to do this than with a barbecue.

The upbeat TV ad shows a variety of different people enjoying barbecues with friends and family in a number of different locations - garden, roof terrace, camp site, beach – each seamlessly transitioning to the next with the sauce bottle or barbecue food used as the physical object to link and unite the scenes, and all to the summery strains of The Apples in Stereo tune, the “Sun is Out”.

The Heinz Sauces TV campaign broke on 2^nd May and will run until the end of August, with a radio campaign running in tandem.

Nearly 1 in 5 murders in London is the result of domestic violence. On average a woman is assaulted 35 times before going to the police. Women’s Aid believe women have a right to live free from violence, and they are working with the Metropolitan Police to put a stop to it.

The aim of the campaign is to persuade people to call the police if ever they hear domestic abuse. The ads, which contain the horrifying sounds of domestic violence, have run with the support of LBC radio and could only be broadcast at night. Written to intentionally provoke the listener into a state of action, they contain sounds of abuse – a woman being punched, being dragged down the stairs - with a voiceover explaining exactly what is happening.

Listeners are asked to call a number to make the sounds stop. To illustrate the point that we can all help end domestic violence, the ads will continue to run on air until listeners dial the number. They end with the message that, ‘Just as in real life, making a call can make it stop.’
The campaign was recorded with some impressive artists who have lent their support to the campaign.
- Olivia Coleman: Winner of Sundance Special Jury Prize, British Actress of the Year at London Critics Circle, Empire, Evening Standard and British Independent Film awards (Tyrannosaur, Iron Lady, Rev, Peep Show)
- Lindsay Duncan: Three times BAFTA nominated Best Actress (Mansfield Park, Alice in Wonderland, Under the Tuscan Son, Perfect Strangers, G.B.H., Shooting the Past)
- Dominic Savage: Two times BAFTA award winning director (Freefall, Nice Girl, When I was 12, Out of Control).

Nicki Norman, Deputy Chief Executive for Women’s Aid, said:

"At Women’s Aid we believe that women have a right to live lives free from violence. This campaign shows that there is something you can do if you become aware that domestic violence is happening, and that by calling the police you could save a life. Two women every week in England and Wales are killed by their current or former partner, so we know that domestic violence incidents can be fatal. We know from working with the Met that they want action to stop violence against women and take this work very seriously, so if you hear it happening we would urge you to call them. We would like to sincerely thank everyone who generously gave their time to develop this important campaign"

Actor Lindsay Duncan, who provided the voiceover for the campaign, said:

"Our homes and our relationships are where we expect to be safe and loved. The statistics on domestic violence undermine that assumption and show that we are all closer to a victim of violence than we like to think. I fully support this campaign because until we take some responsibility the violence will continue to ruin lives of women and children who could live next door to you or me"

Detective Chief Inspector Sam Faulkner of the Metropolitan Police Service Public Protection Unit said:
"The MPS is fully supportive of the Women's Aid campaign to highlight and address the issue of Domestic Violence. We work closely in partnership with Women's Aid to provide total victim care and are committed to bringing Domestic Violence offenders to justice."

The ads first aired on Monday 30th April and can also be heard at www.womensaid.org.uk

The hard-hitting short film demonstrates children’s attraction to the slickly designed cigarette packs, and shows powerful scenes of six to eleven year olds as they innocently discuss what appeals to them about the brightly coloured and attractively designed packaging. The footage was filmed in two primary schools (in Bromley and Soho) with Rogue Films director, Finn McGough, and the children’s responses to the packs were unprompted and unscripted.

The children’s reactions to the packs include: “It makes you feel like you’re in a wonderland of happiness”, “The pictures actually look quite nice. Ice cubes and mint.”, “Is that the Royal Sign?” and “Yeah. Pink, pink, pink”.

Jean King, Cancer Research UK’s director of tobacco control, said: “This footage provides us with a chilling insight into how powerful branding and marketing can be. Children are drawn to the colourful and slick designs without having a full understanding of how deadly the product is inside the pack.

“It’s time to end the packet racket. Our research shows the value attached to packaging by the tobacco industry. And parents know first-hand that children are affected by marketing and branding, and when that marketing is attracting children to cigarettes, we need to give young people one less reason to start smoking.”

AMV’s Chief Executive Officer, Ian Pearman adds: “At AMV we have a long history of behaviour changing campaigns that are in the public interest - from anti-smoking work with the Department of Health and road safety with the Department for Transport to Make Poverty History. This campaign is every bit as important as those.”

A series of press ads form part of the overall campaign, the first based on copy from internal tobacco industry documents* that describes how packaging is the last bastion of advertising for the tobacco industry.

The film can be viewed at:
http://www.youtube.com/watch?v=c_z-4S8iicc&feature=youtu.be

The charming ad uses imagery of double rainbows to communicate that customers will receive Double Nectar points for two years when they use a Sainsbury’s Nectar Credit Card alongside their Nectar card in store which will ultimately go towards a free week's shop at Sainsbury’s*.

The engaging spot aims to connect directly with consumers with something tangible rather than focusing specifically on APR rates and balance transfers as is the norm in the category.

The music used is a re-recording of “Rainbow Connections” which was originally written for The Muppet Movie in 1979.

The ad will run on TV as well as on Sainsbury’s Bank Facebook and YouTube channel for a one month focus.

*Terms and conditions apply – visit Sainsburysbank.co.uk

This charming, humorous 30 second spot is shot in epic action movie-style and sees ‘Farmer Bear’ heading into the pea fields alongside the other (rather more burly) Birds Eye farmers who spend five months of the year caring for and nurturing the peas. Whilst out on their mission to grow the sweetest, tenderest peas the unthinkable happens and The Bear trips and falls.

He selflessly urges the others on, sacrificing himself for the good of the peas, insisting ‘go to the peas, go to the peas’.

The spot reminds us of Birds Eye’s absolute dedication. It seeks to reconnect peas with the land they are grown on and the farmers who grow them in consumers’ minds which is far from the general perception that all peas are grown in greenhouses or come from a factory.

All of the Birds Eye farmers’ care and expertise leads to their sweet peas being the nation’s favourite.

The ad, directed by Tony Barry, will run for five weeks across terrestrial and digital channels. 

The campaign launched with a 60” film on Monday 2nd April, with a second 30” film, ‘Happy’, following this coming Sunday (8th April).

EDF Energy is committed to being a better energy company and recently launched a set of customer commitments to underline this aspiration. In an industry first, Blue +Price Promise customers will be notified if there is another tariff on the market which could save them £1 or more per week.

The launch film, ‘Feel Better Energy,’ introduces a new character to our screens - a ‘robot with rhythm’. Directed by Nick Gordon, the curvy little hero bounces, jiggles and dances on various electrical appliances throughout the house, grooving on an amp, shaking on a blender, riding a vacuum cleaner, sitting in a children’s toy car, all to the sounds of the 1980s electro-pop classic, ‘Together in Electric Dreams’. He is celebrating the fact that EDF Energy’s new Blue +Price Promise Tariff is backed by low carbon electricity.

‘Happy’ features our little dancing robot in a less upbeat mood, downcast, staring out of a rain-splashed window, with the tragic strains of ‘Love Story’ playing in the background. When the VO reveals EDF Energy’s new promise to advise customers if another supplier is more than £1 a week cheaper, at typical use and that customers can leave the fixed price deal for free at any time,– we cut to a delighted robot’s high-energy dancing celebrations in a sunbathed bird-bath to the Hawaii Five 0 theme tune.

The highly technical little robot was originally designed by BeatBots, and he was taught to dance to different rhythms for this EDF Energy collaboration by robotics’ specialist Dr Marek Michalowski.

The campaign will run for three months, to July 2012 across terrestrial and digital channels. 

GARY LINEKER GETS BAKED!

GARY LINEKER STARS IN NEW ADVERT FOR WALKERS BAKED STARS

This Saturday, 31st March 2012, viewers will see Gary Lineker as they’ve never seen him before in the latest ad from Walkers to launch Baked Stars. The ad, which airs for the first time during Britain’s Got Talent sees the crisp-loving star having received a ‘baked’ makeover to turn him into a ‘baked star’ with an entirely different meaning. The new star shaped crisps, which are on sale now, have 70% less fat than standard crisps, are full of natural flavour and contain less than 100 calories per pack, making them perfect for kids’ lunchboxes.

With charred clothing, ash covered hair and even some lingering smoke, Gary makes a sight for sore eyes as he sits on a tasting stand in a busy supermarket. When a boy and his mother approach, the cheery sales woman asks him to choose whether he’d like to taste ‘Baked Star A’ – the star shaped crisp from Walkers, or ‘Baked Star B’ – a very unhappy looking charred Gary who is perched on the sampling counter. The stunned boy and his mother wisely chose Baked Star A as a defeated-looking Gary nods in expectation. 

Commenting on the advert, Gary says “Filming the new Baked Stars ad really was a lot fun. Over the years Walkers adverts have seen me do a lot of crazy things and wear a lot of different costumes, but I’ve never been ‘baked’. There was a lot of work done by the hair and make-up team, and with smoke wafting around me too, the effect was very real – I didn’t recognise myself when I looked in the mirror!”

Sebastian Micozzi, Head of Marketing for Walkers, said: “We’re very excited about the new ad for Walkers Baked Stars, which plays on the name of the product and uses Gary Lineker to clever effect. The crisps have been developed with the whole family in mind – there’s a bit of Walkers humour in there for everyone to enjoy!”

The TV execution tells the story of a woman overcoming obstacles, symbolised by a hill, to reach a place of perspective where she is brought back to herself and restored with Twinings, illustrating the restorative and emotional properties of Twinings teas.

This ad, again created by Psyop in LA, stays with beautifully animated style of this campaign that is delicate and distinctive. After the success of the accompanying track for ‘Sea’, which resulted in a number three in the official top 40 and racked up 1.4 million hits on YouTube, another evocative track and up and coming artist was found. This time around the ad features a moving and contemporary cover of Fleetwood Mac’s Go Your Own Way by American folk rock starlet, Lissie. The single has been released by Columbia Records and features on Lissie’s new EP ‘Covered up with Flowers’. 

Women juggle a multitude of roles daily such as mother, wife, worker, daughter, sister and friend, but if these take over, there is a danger they are left not really sure where their roles end and they themselves begin. Therefore, they need moments in their day that re-connect them to their self. Whatever you need to rebalance yourself, Twinings have a tea that can ‘Get you back to you’.

The TV execution focuses on the emotional journey of a woman as she navigates challenging times on a stormy sea, but is then brought back to herself and restored with Twinings. The ads, created by Psyop in LA, have a beautifully animated style that is delicate and distinctive. The Calling’s ‘Wherever you will go’ has been covered by Charlene Soraia, an up and coming singer songwriter from London, to create an emotive and uplifting musical accompaniment to the film.

Beyond TV, Twinings hopes to inspire women, no matter how busy they are, to take 10 quality minutes every day to focus on themselves and reconnect. ‘Take 10 with Twinings…’ encourages women to take an achievable 10 minutes daily to do something for themselves - such as having a cup of tea, gardening, listening to music or reading a book which has been proven to help you reconnect with yourself. If you log on to www.twinings.co.uk, the Refresh, Recharge and Relax hubs feature real life anecdotes, additional tips on how to create the perfect cup of tea, suggestions on different ways women can ‘Take 10’ every day and the opportunity to request your own Twinings tea samples to enjoy alongside your quality 10 minutes each day.

Twinings has also teamed up with Red and Psychologies magazines to run features on ‘Taking 10’ led by some brand spokespeople such as Andy Puddicombe, founder of wellbeing foundation, Headspace. 

Cancer Research UK and AMV BBDO have created a new emotionally-charged set of executions within their highly successful ongoing brand campaign, which aims to drive consideration to support the charity. The TV spot ‘Couples’ launches on July 18th, supported by tactical radio, targeted digital activity and in-store posters.

Continuing the creative approach of using real survivors as proof of progress made by Cancer Research UK, the new TV spot shows loved ones of cancer patients talk about their experience of living closely with the disease. The ad moves through couples made up of a survivor and their loved one, with the relative talking directly to camera, reliving the moment of shock at diagnosis, despair at the prospect of loss, and then joy when the person dearest to them survived. It culminates in a poignant moment where the need for more research is highlighted, as the tragedy of cancer is revealed in a relative alone at the end, weeping at the loss of their loved one.

One of these two moving TV executions concludes with Karen, a mum who sadly lost her daughter, Eden, to the disease a year ago. Eden was featured in the award-winning 2009 execution ‘Bad Day’.

The new work also builds on the 2010 ‘Giving News’ execution, which featured real cancer survivors and oncologists, and along with ‘Bad Day’, was also developed by AMV BBDO. 

For the new campaign ‘Dip Desperado’, launching July 4th, AMV BBDO have created a narrative based around this character -Esteban Ortega - who as a young man discovered that he was incredibly adept at flicking tortillas into jars of salsa. 

Esteban’s rags-to-riches-then-back-again story culminates in a dramatic moment of redemption, and is told via TV, online video and Twitter.  Ortega, a Mexican cult-hero of the last century, could flick a chip into a well over 85m away, shatter a line of 10 beer bottles with just 9 chips and it’s fabled he even brought down a vulture that was terrorising a local village using a solitary tortilla.

At the conclusion of the tale, consumers are challenged to try their own hand at chip-flicking, without wasting precious and delicious Doritos in the process, by playing an addictive and immersive game, available to download for free as a Facebook, Android or iPhone application.  The addictive ‘Dip Desperado’ game rewards your skill (and hours of practice) with ‘real world’ prizes.

Using fingertip skill and precision, players must judge the distance, speed and height needed to navigate their flying ‘chip’ along a vivid, Mexican-inspired landscape overcoming obstacles such as deadly mosquitos and scary half-human spiders. With four, randomly generated levels you never know what’s going to be thrown at you! What’s more, players can share their scores with friends on Facebook and are guaranteed a prize if they can top the Dip Desperado Facebook leader board – encouraging a bit of friendly competition. 

If consumers can master the lost art of chip flicking, they can enter a promotional code (found on jars of dips or on the back of chip packs) within the application. Every day, Doritos are giving away 1000 prizes, provided by EA Store, Universal Orland Resort and Virgin Experience Days, drawn at random from all those who post a score that Esteban deems worthy of praise. 

Lucky players could enjoy a summer of fun with friends by winning an exciting holiday to Universal Orlando Resort in Florida, Silverstone driving experience days, cinema tickets, deluxe photo shoot or the latest Xbox, PlayStation or Nintendo Wii games from the EA Store.

Though Esteban flicked his last tortilla at a jar of salsa long ago, his legend now lives on via mobile handsets and Facebook pages across the nation.

To find out more information about the new Doritos Dip Desperado campaign visit www.facebook.com/doritos or download the app to your phone today via the Apple App Store, Android Market and Facebook.

The daily prize draw opens on 28th June 2011 and closes on 9th September. For terms and conditions visit www.doritos.co.uk.