Bartle Bogle Hegarty, London Follow Update

  • 60 Kingly Street Soho
  • London W1B 5DS
  • United Kingdom
  • Phone: (+44) 020 7734 1677
  • Fax: (+44) 020 7437 3666

Audi - "Grip" - Bartle Bogle Hegarty

  • Grip
  • Audi
  • Audi
  • Bartle Bogle Hegarty
  • United Kingdom
  • Quattro Hands
Product NameQuattro
Product CategoryCars
MarketUnited Kingdom
Date of First Broadcast/PublicationSeptember 12, 2008
Media TypeTelevision
Length40 Seconds
Awards British Arrows, 2009 (Bronze) for Vehicles
British Arrows, 2009 (Bronze) for Best 30-59 Second TV Commercial
Production Company Outsider
Editing Company Final Cut
Post Production Framestore
Creative Director Kevin Stark
Creative Director Nick Kidney
Creative Team Paul Yull
Creative Team Adi Birkinshaw
Director Dom & Nic
Producer John Madson
Account Planner Rachel Hatton
Agency Producer Jane Bessey
Account Manager Simon Coles
Editor Struan Clay
Music Dom & Nic
Advertising Manager Chris Hawken
Independent grip. Intelligently applied


The television film features a beautifully-shot series of hands gripping different items, highlighting the independent knowledge that hands need to maintain control. The simple imagery and a voice-over perfectly communicate the benefits of quattro.


It uses the strapline ‘Independent grip, Intelligently applied’ and cleverly equates quattro's reactive road-handling ability with the human hand.