Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

Title "Grip"
Agency Bartle Bogle Hegarty
Production Company Outsider
Editing Company Final Cut
Post Production Framestore
Campaign Quattro Hands
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication 9/2008
Product Quattro
Business Sector Cars

The television film features a beautifully-shot series of hands gripping different items, highlighting the independent knowledge that hands need to maintain control. The simple imagery and a voice-over perfectly communicate the benefits of quattro.


It uses the strapline ‘Independent grip, Intelligently applied’ and cleverly equates quattro's reactive road-handling ability with the human hand.

Tagline Independent grip. Intelligently applied
Media Type Television
Length40 seconds
Market United Kingdom
Creative Director Mr. Kevin Stark
Creative Director Mr. Nick Kidney
Creative Team Mr. Paul Yull
Creative Team Adi Birkinshaw
Director Mr. Dom & Nic
Producer Mr. John Madson
Account Planner Ms. Rachel Hatton
Agency Producer Ms. Jane Bessey
Account Manager Mr. Simon Coles
Editor Mr. Struan Clay
Music Mr. Dom & Nic
Advertising Manager Mr. Chris Hawken

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