Bartle Bogle Hegarty, London 
- 60 Kingly Street Soho
- London W1B 5DS
- United Kingdom
- Phone: 020 7734 1677
- Fax: 020 7437 3666
- Country Phone Code: 44
- Website: www.bartleboglehegarty.com
Audi Quattro - “Grip”
Audi| Title | Grip |
| Tagline | Independent grip. Intelligently applied |
| Agency | Bartle Bogle Hegarty |
| Advertiser | Audi |
| Brand | Audi Quattro |
| Product Category | Cars |
| Campaign Name | Quattro Hands |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | September 12, 2008 |
| Media Type | Television |
| Length | 40 Seconds |
| Awards | British Arrows, 2009 (Bronze) for Vehicles British Arrows, 2009 (Bronze) for Best 30-59 Second TV Commercial |
| Creative Director | Kevin Stark |
| Creative Director | Nick Kidney |
| Creative Team | Paul Yull |
| Creative Team | Adi Birkinshaw |
| Director | Dom & Nic |
| Producer | John Madson |
| Account Planner | Rachel Hatton |
| Agency Producer | Jane Bessey |
| Account Manager | Simon Coles |
| Editor | Struan Clay |
| Music | Dom & Nic |
| Advertising Manager | Chris Hawken |
| Production Company | Outsider |
| Editing Company | Final Cut |
| Post Production | Framestore |
Story
The television film features a beautifully-shot series of hands gripping different items, highlighting the independent knowledge that hands need to maintain control. The simple imagery and a voice-over perfectly communicate the benefits of quattro.
Concept
It uses the strapline Independent grip, Intelligently applied and cleverly equates quattro's reactive road-handling ability with the human hand.