Bartle Bogle Hegarty London, United Kingdom Full Service

Bartle Bogle Hegarty Creative Work

TitleGrip
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Post Production
Campaign Quattro Hands
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication
Product Quattro
Business Sector Cars
Tagline Independent grip. Intelligently applied
Story

The television film features a beautifully-shot series of hands gripping different items, highlighting the independent knowledge that hands need to maintain control. The simple imagery and a voice-over perfectly communicate the benefits of quattro.

Philosophy

It uses the strapline ‘Independent grip, Intelligently applied’ and cleverly equates quattro's reactive road-handling ability with the human hand.

Media Type Television
Length
Market United Kingdom
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